Senior Art Director, Performance Innovation

HelloFresh is seeking a Senior Art Director to shape and create performance-driven creative across Meta, TikTok and YouTube. Working at the intersection of Growth, brand and culture, you'll turn performance strategy into platform-native creative across video and statics: from concept and visual direction through hands-on design and final execution. This is a player-coach role: you'll set the visual direction for shoots, talent, creators and food, while also getting into the work yourself: designing, building and iterating assets alongside Copy, Video, Production and Creative Strategy.

You'll bring strong taste and platform fluency while embracing emerging tools to expand what's creatively possible and scale what works.You will…Concept, art direct and design platform-native paid social creative across Meta, TikTok, YouTube and OTT - video-first, but spanning static too - that aligns with brand objectives and drives measurable performance for GrowthTranslate Growth strategy into compelling visual direction: food styling, set design, talent direction and creator partnerships that feel native to each platform and authentic to our brandsCollaborate closely with a copywriter to develop strong, cohesive concepts that communicate key messages with clarity and impactWork alongside a videographer, editor and producer, providing creative direction on set and in post: from prop styling and location scouting through casting and directing talentPartner with the Creative Strategy and Growth to understand campaign goals, audience, and performance metrics, and iterate creative based on what the data tells usReview and analyze content performance to identify creative opportunities and provide actionable recommendations for future workSet and maintain a high creative bar across a high-volume pipeline, balancing brand craft with the speed and iteration performance marketing demands.Advance AI-enabled creative workflows across design and static production, using emerging tools to accelerate exploration, iteration and scalable content creation.Stay ahead of platform behavior, visual culture and emerging technology, continuously bringing new creative approaches into the work.Manage multiple workstreams simultaneously while maintaining quality, consistency and on-time delivery.You are…Someone who takes a human-first approach and is highly collaborative An expert in developing creative for social media platforms, their best practices, and the ability to adapt content for different formats and audiencesProficient in leveraging data and analytics to inform creative decision-making and drive performance optimizationA performance creative: you think in scroll-stop, concept strength and creative efficiency, not just aesthetics, and you know how to use data to make better workAn exceptional communicator and presenter with the ability to effectively articulate ideas and collaborate with cross-functional teamsAble to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneouslyA strong collaborator with excellent communication skills, and the ability to work effectively with cross-functional teamsA passion for creativity and a drive to stay updated with industry trends and emerging technologiesA culture fit; someone who interacts with positivity, professionalism, passion, and kindnessAt a minimum, you have…5+ years’ experience as an Art Director at a creative agency or design-led consumer brand Strong portfolio demonstrating expertise in video production and art direction, with a focus on paid social campaignsWorking knowledge of design software and a hands-on approach to the workExperience being on set, providing live feedback to stylists and videographers, as well as directing talentAbility to work on-site 4 days a weekExperience in DTC or food and beverage is a major plusProven experience working as an Art Director or in a similar creative role, preferably in the digital advertising or social media marketing industryYou'll get…Competitive Salary & 401k company match that vests immediately upon participationGenerous parental leave of 16 weeks & PTO policy$0 monthly premium and other flexible health plans effective first day of employment85% discount on your subscription to HelloFresh (as well as other product initiatives)   Snacks, cold brew on tap & monthly catered lunchesCompany sponsored outings & Employee Resource GroupsCollaborative, dynamic work environment within a fast-paced, mission-driven company  This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.New York Pay Range$88,935—$121,000 USD