Senior Area Manager, Community – USA East

Senior Area Manager, Community – USA East

Arc’teryx is hiring a Senior Area Manager, Community for the USA East region. This role leads the community strategy across key markets including New York, Boston, and other East Coast cities. The position combines strategic oversight, team leadership, and operational excellence to authentically engage and grow our community.

Base pay range

$124,000.00/yr - $155,000.00/yr

Opportunity at ARC’TERYX

As the Senior Area Manager, Community, you will design initiatives that authentically engage and grow our community, ensuring Arc’teryx continues to inspire, innovate, and lead across urban and outdoor-oriented hubs.

While setting the vision, you will also mentor and lead your team to deliver best‑in‑class experiences through Academy Light activations, new store openings, metropolitan endemic events, the Retail Academy Prep Series, and athlete/guide partnerships.

This role can be hired remote. Business operations occur on EST time zone. Travel to each market is required.

Meet Your Future Team

We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community.

Core Activities

Strategic Leadership

• Designing and implementing the USA East community strategy, aligned with North American priorities, while tailoring initiatives to resonate authentically in urban markets
• Focusing efforts on New York and Boston, while identifying opportunities for expansion in other East Coast cities
• Positioning USA East as a flagship community region, piloting new concepts and setting a high standard for engagement
• Leveraging insights, trends, and opportunities to evolve strategy and deliver measurable growth
• Conducting bi‑monthly market travel across assigned regions to support store visits, community events, Academy or brand activations, ambassador engagement, and regional athlete meetings

Event & Experience Leadership

• Overseeing the vision and execution of Academy Light experiences, ensuring high‑quality, inclusive learning opportunities that build deep community connection
• Leading new store opening activations, developing event strategies that celebrate local communities and drive brand presence
• In partnership with the Sponsorships and Partnerships teams, directing the planning and delivery of select mountain town endemic events that honor the roots of our community and strengthen loyalty in core outdoor hubs
• Partnering with the Brand Experience, GTM, Retail Leadership and Field Marketing teams to lead the Retail Academy Prep Series, ensuring retail staff are prepared and inspired to activate community experiences with excellence

Relationship & Partnership Management

• Building, nurturing, and activating relationships with regional athletes, guides, pro partners, and ambassadors, ensuring their voices are integrated into community activations
• Managing the Core Community Ambassador program in East Coast markets, empowering grassroots connections
• Collaborating with store teams, marketing, and brand partners to align on community goals and amplify impact

Media & Amplification

• Managing paid media budgets for community initiatives, ensuring efficient spend and maximized ROI
• Partnering with content and brand teams to create compelling storytelling that amplifies events and extends reach

People Leadership & Team Development

• Leading, coaching, and developing the Area Community Specialist and Coordinator, providing mentorship, feedback, and growth opportunities
• Fostering a culture of accountability, collaboration, and innovation within the US East community team, ambassador, regional athletes and retail leaders
• Acting as a role model and culture carrier, embodying Arc’teryx values in leadership and decision‑making

Measurement & Reporting

• Defining and reporting on community KPIs: attendance, engagement, amplification, sentiment
• Providing insights and recommendations to continuously improve strategy, execution, and impact
• Sharing success stories and learnings across the broader North American team

Future Projects

• Develop regional event and partnership calendars to support brand investments
• Manage national ambassador and seeding framework
• Quarterly community performance reports
• Project ownership of Academy Light experiences in the US East region
• Deliver data as part of a scorecard process to support brand expansion into new markets

Qualifications

• You have a bachelor’s degree in Marketing, Communications, Business or a related field
• You have 8+ years of experience in community management, brand marketing, or event strategy, with proven expertise in building large‑scale community programs
• You have a strong background in event leadership, from concept through to execution and measurement
• You have demonstrated success in managing and developing people in high‑performance environments
• You have experience with ambassador, athlete, or influencer relationship management
• You are proficient in budget management, paid media allocation, and ROI analysis
• You are excellent communication, storytelling, and cross‑functional leadership skills
• You have a deep understanding of the outdoor and mountain town community landscape in Canada
• You have a passion for the outdoors, sustainability, and the Arc’teryx ethos

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.