Search Engine Optimization Senior AnalystAs a Search Engine Optimization Senior Analyst, you'll play an integral role on the brand team by providing insights that will inform our clients' online marketing strategy. You'll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you'll gain in-depth knowledge of how these capabilities work. Additionally, you'll help drive forward-thinking strategies in AI Optimization (AIO), Generative Engine Optimization (GEO), and organic commerce initiatives on platforms like Amazon, Walmart, and other marketplaces to maximize our clients' organic performance across digital channels.Day to day, your responsibilities will include:Consulting with internal teams and clients on search engine accessibility, AIO/GEO strategies, and organic marketplace opportunitiesPerforming keyword mining, segmentation and mapping, as well as gap analyses and competitive analyses for both traditional search and marketplace platformsProviding optimization recommendations for site content, generative search experiences, and product listings on platforms such as Amazon and WalmartDeveloping and executing link-building strategies and organic commerce growth tacticsMonitoring and reporting on organic performance across search engines and marketplaces, providing monthly/quarterly metrics reports to show value against all initiativesStaying up-to-date with industry trends in SEO, AIO, GEO, and organic commerce to proactively identify new opportunities for our clientsQualifications:A four-year degree in marketing, computer science or a related field2 to 4 years of experience in search engine optimization, web development, or analyticsBasic knowledge of HTML, JavaScript, and CSSSolid analytical and problem solving skills – and a knack for detailsStrong communication and presentation skills – you're poised, articulate and convincingFamiliarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generationExperience with organic commerce on platforms such as Amazon, Walmart, Instacart, etc., including optimization of product listings and organic ranking strategies is preferredKnowledge of and/or hands-on experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) strategies and tools is preferredGot the sparkle?
Apply if you believe your unique skills are a fit. We'd love to hear from you.Digitas is an equal opportunity employer.