Senior Adobe Analytics DeveloperOur Randstad client is seeking a Senior Adobe Analytics Developer to support and enhance digital analytics across multiple web properties. The ideal candidate will be an expert in Adobe Analytics Suite, with strong experience in tag management and web data layer implementation. This role will play a key part in defining KPIs, enabling accurate data collection, and ensuring high-quality implementation for digital marketing initiatives.
You’ll work closely with stakeholders, marketers, and IT teams to deliver scalable analytics solutions, while leading efforts around Adobe Launch, Target, AEM, and other Adobe Experience Cloud tools.Key Responsibilities:Serve as subject matter expert for Adobe Analytics and related tools (Launch, Target, AEM)Lead the design and implementation of analytics tagging and data layer strategiesTranslate business requirements into technical analytics solutionsAdminister and optimize tag management systems across Amtrak digital propertiesConduct QA and debugging of tags, analytics data, and web implementationsCollaborate with business stakeholders to define KPIs and analytics reporting strategiesValidate and maintain data integrations and exports (e.g.