Search Lead, Paid Marketing

To support a growing marketing team, the full-time Search Lead, Paid Marketing will own the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads, driving qualified leads while working remotely. Key responsibilities Partner with senior marketing leadership to translate growth strategy into paid search campaign plans and execute them across various platforms Lead audits of keywords and search terms, implementing exclusion strategies to optimize budget and performance Own campaign reporting and deliver clear analysis and recommendations to stakeholders to enhance performance Required qualifications 5+ years of hands-on paid search experience, preferably in an agency setting managing multiple accounts Deep expertise in Google Ads, including Search, Performance Max, and Smart Bidding Experience with Google Ads Editor, scripts, or APIs for bulk campaign management Strong troubleshooting skills in conversion tracking, GA4, GTM, and attribution issues Advanced Excel or Google Sheets skills, including pivot tables and complex formulas