Search Engine Optimization Analyst

Job Overview

Strategy Collective is seeking a results-oriented and technically proficient SEO Analyst to lead organic growth initiatives for our multi-location consumer healthcare clients. This role is vital to our mission of transitioning healthcare marketing from a support function into a high-performance growth driver.

The role is two-fold: first, you will act as the technical specialist responsible for the execution and quality assurance of local SEO and Generative Engine Optimization (GEO) strategies. Second, you will serve as a strategic experimenter, developing repeatable SEO programs and A/B testing roadmaps to ensure our clients maintain a competitive advantage in a rapidly evolving search landscape.

The ideal candidate is passionate about the intersection of Organic Search and AI. You are a collaborative professional capable of interfacing with agency leadership and client C-suites while working cross-functionally with development, content, and analytics teams to deliver measurable conversion results.

Key Responsibilities

SEO & GEO Strategy Implementation

• Manage Global/National SEO/GEO: Lead the implementation and quality assurance of SEO and Generative Engine Optimization processes to boost organic traffic and search visibility.
• Local Ecosystem Management: Maintain a deep understanding of client brand needs regarding Google Business Profiles (GBP), citations (Yext, Bright Local), and reputation management.
• On-Site & Content Optimization: Execute technical on-site SEO audits and quality-check geo-specific content strategies before deployment to ensure alignment with best practices.
• Link Building: Identify and execute local and GMB-specific link-building opportunities to improve domain authority and regional rankings.

Experimentation & Innovation

• Develop Repeatable Programs: Package global SEO and GEO services into scalable, repeatable programs that drive client growth.
• Drive SEO Roadmaps: Create and execute SEO/GEO experimentation roadmaps, including A/B testing, to identify and document high-impact strategies.
• Monitor Search Evolution: Proactively monitor Google algorithm updates and AI search trends to provide strategic recommendations that mitigate negative impacts and capitalize on new opportunities.

Client Engagement & Performance Analytics

• Data-Led Optimizations: Create performance report templates and translate SEO insights into actionable optimizations for client accounts.
• Stakeholder Communication: Serve as the Subject Matter Expert (SME) for SEO/GEO, presenting strategy, goals, and progress during client meetings and executive pitches.
• Competitive Analysis: Perform competitor audits and analyze SEO techniques used by rival organizations to inform client strategy.
• Cross-Functional Collaboration: Partner with social media, paid media, and web development teams to ensure organic search best practices are integrated across all digital touchpoints.

What You Bring to the Table

Technical & SEO Expertise

• Search Fundamentals: Strong background in technical on-site SEO, content strategy, and keyword research.
• Local SEO Mastery: Proven experience in managing Google Business Profiles and building citations via platforms like Yext or Bright Local.
• GEO Knowledge: Familiarity with the future of Organic Search, specifically Generative Engine Optimization and AI-driven search trends.
• Project Management: Ability to handle multiple complex projects simultaneously in a fast-paced, deadline-driven environment while delivering on time and within budget.

Strategic & Communication Skills

• Analytical Mindset: Ability to transform raw SEO data into a clear narrative that demonstrates ROI to stakeholders.
• Collaborative Spirit: Experience working with cross-functional teams, including developers and account strategists, to resolve technical SEO errors.
• Professionalism: Adept at communicating performance status and pitching new concepts to C-level leadership and private-equity stakeholders.

Why Join Us?

At Strategy Collective, we build scalable marketing systems to help our private-equity-backed multi-location healthcare clients grow. As an SEO Analyst, you will play a pivotal role in shaping how organic search drives success in a rapidly evolving industry.

Perks & Benefits

• Competitive salary
• Unlimited PTO (because we value work-life balance)
• Fully remote work environment
• Paid parental leave
• Professional development budget for continued learning and certifications
• Company-supported medical insurance and 401k matching (for US-based employees)

About Strategy Collective

Strategy Collective is a marketing consultancy founded by professionals with 15+ years of experience leading marketing agency operations. We focus on helping private-equity-backed, multi-location healthcare organizations transition their marketing departments from a support function to a growth driver. We build scalable, repeatable marketing systems to support rapid growth and help our clients become standout organizations in their industries.