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Salesforce Marketing Consultant

dulles, va • Posted 1 weeks ago
Onsite Full Time General

Salesforce Marketing ConsultantThis is a highly cross-functional role that requires strong partnerships with CX Marketing, Customer Service, and Sales/Trade teams within Kidde as well as Carrier IT teams. MAIN RESPONSIBILITIESSystem Administration: Own the process for managing users, roles, and permissions across the platformConsumer Journey Development: Hands-on development in SFMC to support consumer lifecycle marketing use casesConsumer Data Utilization: Support consumer data model integration across SFMC, CDP, and PersonalizationUser Enablement: Provide training and documentation for platform use casesThought Leadership: Bring insight to the organization that will drive future investments. Influence strategic and technology decisions by developing recommendationsTesting Leadership: Coordinate UAT and QA activities to ensure seamless rollouts of new featuresImplement platform use cases and integrations with Salesforce Marketing Cloud, CDP, and PersonalizationSupport best practices for data collection and usageExecute platform enhancements and development tasksSupport major platform enhancements with developer support3+ years of relevant experience with cross-cloud Salesforce environments (Sales, Service, Marketing)Salesforce Marketing Cloud Consultant certification preferredExperience with one or more Salesforce coding languages (such as AMPscript)

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