Salesforce Marketing Cloud

Salesforce Marketing Cloud Developer - Banking Domain

Required Qualifications

• Bachelor's degree in Computer Science, Engineering, Information Systems, or a related technical discipline.

Experience

• 8+ years of overall IT experience, with 5+ years of hands-on Salesforce Marketing Cloud development.
• Strong experience delivering enterprise marketing automation solutions in banking, financial services, or highly regulated industries.
• Proven experience working in large, multi-team, onsite delivery environments.

Technical Skills

• Strong hands-on expertise in:
  • Journey Builder
  • Automation Studio (SQL, Script Activities, File Transfers)
  • Email Studio & Mobile Studio
  • Contact Builder & data modeling
• Excellent knowledge of SQL for audience segmentation and automation.
• Experience with Marketing Cloud APIs, triggered sends, transactional messaging, and integration patterns.
• Solid understanding of integrations between Marketing Cloud and Salesforce Core / Financial Services Cloud.

Banking & Domain Knowledge

• Strong understanding of banking customer lifecycle, marketing compliance, consent management, and data privacy obligations.
• Experience handling financial data, customer identifiers, and regulated communications.

Preferred Qualifications

• Experience integrating Marketing Cloud with Salesforce Financial Services Cloud (FSC).
• Familiarity with enterprise integration tools such as MuleSoft or equivalent middleware.
• Exposure to analytics, personalization techniques, and campaign performance measurement.
• Salesforce Certifications (preferred):
  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Consultant

Soft Skills

• Strong problem-solving and analytical skills with attention to detail.
• Excellent communication skills to work with both technical and non-technical stakeholders.
• Ability to lead development initiatives and mentor junior developers.
• Comfortable working in a fast-paced, onsite, enterprise banking environment.

Work Location & Policy

• 5 Days Work from Office (Mandatory)
• No remote or hybrid option for this role.