Salesforce Data Cloud & Marketing ConsultantDuration: 12 MonthsClient: Client (Railway Corp)Location: Washington DC (role is remote as long as they can come to Washington DC on need basis and attends the important SAFe ceremonies like PI onsite)Job Summary:We seek a highly skilled Senior Salesforce Data Cloud Specialist to lead and enhance our customer data strategies. This role will focus on implementing, optimizing, and managing Salesforce Data Cloud to unify, segment, and activate customer data for personalized engagement. The ideal candidate has extensive experience with Salesforce Data Cloud, understands complex data structures, and can collaborate with cross-functional teams to drive data-driven insights and strategies.Key Responsibilities:Salesforce Marketing Cloud implementation, configuration, data migration, and other IntegrationsLead requirements gathering, solution design, and writing statements of workDesign and delivery of solutions in Email StudioDesign and implement, for automated email/mobile journeys using Email Studio, Automation Studio and Journey Builder, and advise clients on how to optimize furtherStrong understanding of digital marketing KPIs, such as email marketing, and other marketing conversion metricsExperience in reporting and analyzing email activity using Email Studio reports and Journey BuilderProficiency with Data Views and Client Reports within Analytics BuilderDesign and/or build integrations between Marketing Cloud and 3rd party applications or data sourcesConduct user training and actively promote user adoption of Marketing CloudTrack record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlinesExperience in programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (and Query Studio experience)Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executivesThe successful candidate will have proven experience with:Bachelor's degree in computer science, Information Systems, or related field (or equivalent experience)9+ years of experience working with Salesforce, Salesforce Data Cloud, Customer Data Platforms, or similar customer data solutions.Proficiency in data management, segmentation, ETL processes, and data modelingExperience with data privacy and compliance standards, especially in handling PII and GDPR/CCPA regulationsStrong communication skills to effectively work with technical and non-technical stakeholdersCollaborate with cross-functional teams to understand project requirements and specifications.Hands-on experience with the Salesforce Data Cloud and Marketing CloudProficiency in Informatica PowerCenter for ETL workflows, transformations, and data integration tasks.Required Certification:Salesforce Data Cloud CertificationNice to have:Strong understanding of Salesforce architecture, including Sales Cloud, Service Cloud, and Marketing CloudMarketing Cloud Personalization/ Evergage /Interaction Studio ExperienceSAFe /Agile development experience