Sales Strategy Manager

Evermark is a newly formed beauty and personal care company bringing together a portfolio of iconic, everyday brands with enormous reach and untapped potential: Suave, ChapStick, Q-tips, Caress, St. Ives, TIGI Bed Head, Noxzema, Pond’s, Lever 2000. These are brands people know, trust, and use daily - and we are building their next chapter.

Backed by a growth-oriented YellowWood Partners, we operate with speed, focus, and accountability. Our goal is simple: modernize these brands, accelerate growth, and build a company that consistently outperforms expectations. That means sharpening strategy, raising the bar on execution, and making smart, decisive moves across the enterprise - from how we plan and operate to how we go to market.

This is a company in motion. We are scaling quickly, building new capabilities, and creating the operating model as we go. For the right people, that means rare access, real influence, and the opportunity to help shape not just a role, but a company.

Position Title: Sales Strategy Manager – Suave Hair Care

Reports To: Director, Sales Strategy

About the Role

The Sales Strategy Manager is responsible for helping develop and execute the overall Sales Strategy that enables the Suave Brands Company to win with customers. They will be responsible for working the Director of Sales Strategy to build the company’s trade spending program to support sales assortment, pricing, shelving and promotional objectives. The Sales Strategy Manager will work with Marketing to and Sales to determine the appropriate trade marketing budget and how to allocate to customers. Sales Strategy will own the sales forecast, national selling deck, new item deck, sell sheets, price lists, and assist in other major customer initiatives. This role serves as the critical liaison between the customers/field sales force and the internal departments. The Sales Strategy Manager will ensure that the voice of the customer is reflected in the business plan and the field sales force is appropriately tasked with the right objectives. They will represent sales in all forecasting, innovation and business plan development processes. This role includes sales communication, presentation development and the creation/execution of all sales meetings. The Sales Strategy Manager will promote effective customer relationships, partner with key individuals at all levels within the customer organizations, gain a full understanding of the customer’s needs, and anticipate changes to further establish Suave as the category leader in the eyes of the customer.

Primary Responsibilities

• Positive and energetic leader with a strong sense of urgency to win
• Understand each of the brand and marketing strategies, drives these messages to all customer facing teams, and instructs teams on how to best deliver for their customers
• Drives communication to the sales team and represents the single point of contact for messaging, escalated issues, and prioritization of initiatives and funds
• Support development of overall sales strategy to become best-in-class among competitors, and help lead prioritization and resource allocation in collaboration with cross functional team members to achieve growth targets
• Creation of the omnichannel sales strategy including pricing management and adherence to trade policies.
• Development of all trade spending programs and the monitoring of the efficiency and effectiveness of that spending.
• Ability to attend customer calls
• Manage display development and budget allocation
• Manage Item Allocation and Communication

Professional Experience

• Exceptional cross functional collaboration experience
• Strong acumen in the Hair Care category
• Multi-channel customer experience with a focus on Mass, Dollar, Grocery and eCommerce
• Previous Sales Strategy experience within trade management, analytics, business development or category management
• Capability to influence decision makers at customers and within Suave
• Experience and/or desire to inspire, motivate and hold a team accountable
• Strategic thinker; creative problem solver with proven ability to turn strategy into action

Core Competencies

• Analytical Skills: Generate sales through analytical and fact-based selling. Create short- and long-term business strategies, and identify customer, channel and industry opportunities by analyzing insights and competitive trends.
• Business Acumen / Financial Acumen: Measure customer and channel sales and the impact on the company’s performance. Adjust sales strategies to drive profitable growth and coordinate sales forecasts and focus on profitability and growth objectives for the assigned customers and channels.
• Leadership / Culture Builder: Helps create a collaborative culture of accountability with stretch expectations dedicated to growing and scaling a profitable business. Helps establish a clear vision and ensure sales team and broker partners are aligned with the company’s culture and goals.

Personal Attributes

• Excellent strategic thinking skills and the ability to use data to create business plans
• Strong understanding of category management, shopper marketing and shopper insights practices and principles
• Ability to work cross-functionally with a particular focus on marketing, finance, supply chain and research & development
• Operate with a strong sense of urgency and with a results-oriented mindset
• High personal standards and a commitment to personal growth and development
• Ability to function as a brand ambassador for Suave
• Excellent communication skills; written, verbal and listening

People Who Thrive Here

We look for people who take ownership, move with urgency, and care deeply about results.

Across every level and function, success here comes from thinking like an operator, not waiting to be told what to do but seeing what needs to happen and driving it forward. The individual must be comfortable working across teams, influencing without hierarchy, and making progress even when the path isn't perfectly defined.

This is a fast-moving environment with high standards and real accountability. In return, you'll have meaningful responsibility, autonomy to lead your work, and the opportunity to grow alongside brands, and a company, that are being actively shaped.

Compensation: The base salary range for this position is $135,000 - $150,000 per year. In addition, this role is eligible for an annual discretionary bonus based on individual and company performance. Actual compensation may vary based on experience, skills, and geographic location.