Role & responsibilities
- Manage primary & secondary sales in the assigned territory and ensure target achievement
- Handle and coordinate with distributors for smooth sales operations and stock availability
- Manage and guide PSM team for effective market coverage and productivity
- Ensure proper beat planning, outlet coverage, and route execution
- Monitor distributor stock levels, order planning, and product availability
- Drive secondary sales growth through strong retail execution
- Identify new market opportunities and support business expansion
- Build strong relationships with distributors and retailers
- Ensure timely order collection, payment follow-ups, and market discipline
- Track competitor activities and provide market feedback
- Support execution of promotional activities and product launches
- Monitor daily sales performance and ensure continuous improvement
Preferred candidate profile
- Strong understanding of FMCG sales & distribution
- Team handling and coordination skills
- Distributor management experience
- Good communication and negotiation abilities
- Target-oriented and execution-focused approach
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