Sales Manager

Studio Sales Manager

Location: Short Pump | Richmond, VA

Schedule: Full-Time, On-Site | 40 hours/week, Monday-Friday with occasional Saturdays for events

Salary: $55,000-$65,000 annually

Position Overview

We are seeking a sales-driven Studio Sales Manager to oversee the day-to-day operations and sales performance of a growing red light therapy and wellness studio .

This is a hands-on leadership position responsible for driving membership and package sales, managing and developing the studio team, following up with leads, and overseeing the overall guest experience and office operations .

The ideal candidate has a strong sales background, previous team leadership experience, and is comfortable being held accountable for revenue goals, KPIs, lead conversion, and membership growth.

Key Responsibilities

Sales & Business Development

• Drive monthly revenue goals through memberships, packages, introductory offers, and retail sales
• Create and promote sales packages and exclusive offers
• Manage incoming leads and ensure consistent lead follow-up
• Convert first-time guests into members or package clients
• Conduct follow-up with missed sales opportunities and former members
• Build strong relationships with prospective and existing clients
• Track sales performance, conversion rates, memberships, retention, appointments, and lead response
• Identify new opportunities to increase studio revenue and membership growth

Team Leadership

• Recruit, onboard, train, and coach studio associates
• Set individual and team sales goals
• Hold employees accountable to performance expectations and KPIs
• Provide ongoing coaching, feedback, and recognition
• Build a team capable of maintaining strong sales and service standards when the manager is not on-site
• Ensure accurate guest notes, follow-up activity, and daily performance reporting

Studio Operations

• Oversee the overall operation of the studio
• Manage scheduling, staffing coverage, cleanliness, and service standards
• Coordinate staffing for peak periods, promotions, and events
• Handle guest concerns professionally
• Maintain a welcoming, high-quality customer experience
• Support referral programs, local partnerships, marketing initiatives, and community events
• Work occasional Saturdays for studio events as needed

Required Skills & Experience

• 3+ years of proven sales and team leadership experience
• Demonstrated ability to drive revenue and meet sales goals
• Experience managing and coaching employees
• Strong understanding of KPIs, goal setting, sales conversion, and accountability
• Strong customer service and relationship-building skills
• Comfortable with lead generation and consistent sales follow-up
• Ability to take ownership of both sales performance and day-to-day studio operations