Sales Lead (Full Time)

Job Summary

Under general supervision, the Sales Lead plays a vital role in achieving the sales goals of the business unit by planning, coordinating, and managing all store operations while providing high-level customer service support. This position focuses on ensuring exceptional customer service, meeting and exceeding annual sales goals, managing inventory shrinkage, and maintaining a high quality of work life. Combining leadership responsibilities with advanced selling skills, the Sales Lead enhances customer relationships and drives sales.

West Marine is a Drug-Free Workplace and an Equal Opportunity Employer.

Supervisory Responsibilities

• Guide and develop Crew Members for excellent store operations and customer service
• Lead by example, greeting and engaging customers to fulfill their boating needs
• Effectively prioritize and plan to drive results and meet business goals
• Train Crew Members to handle various transactions and provide exceptional service
• Recruit, onboard, and train high‑performing Crew Members
• Manage Omni‑Fulfillment operations

Duties/Responsibilities

• Assist in implementing store strategies to meet or exceed annual sales and contribution goals
• Work with the team to grow wholesale business and market share through planning and goal setting
• Ensure the store and staff exemplify our brand and service, adhering to promotional programs and proper display of sale items
• Actively participate in and coach the team on programs and procedures that drive sales
• Maintain a neat, clean, and organized store while complying with safety and Asset Protection standards
• Develop strategies to achieve West Advantage membership and Private Label penetration goals
• Oversee front‑end activities, including greeting customers, processing transactions, and managing add‑on sales
• Provide high‑level customer support with expertise in boating products, building and maintaining customer relationships
• Recommend additional items and services that complement customer needs
• Accurately manage register transactions and handle returns/complaints graciously
• Complete and distribute tasks from Daily, Weekly, Monthly, and Master Checklists
• Ensure compliance with legal requirements and store policies to maintain stability and reputation
• Verify that Asset Protection standards are met
• Protect Crew Members and customers by ensuring a safe and clean store environment
• Maintain professional knowledge through company and industry‑sponsored training
• Be available to work a flexible schedule including nights, weekends, and holidays
• Serve as “Manager on Duty” during assigned shifts
• Perform other job‑related responsibilities as assigned

Additional Duties May Include

• Ensure accuracy through perpetual counts, cycle counts, product receiving, RTVs, damages, and truck put away
• Manage pricing, execute price changes, and conduct price audits
• Plan and execute merchandising resets and maintain Planogram (POG) integrity
• Manage supply orders while adhering to budget standards
• Drive clearance execution strategy and sell‑through
• Ensure payroll is processed accurately and on time
• Maintain operations by coordinating and enforcing operational and personnel policies

Required Skills/Abilities

• Strong verbal and written communication skills
• Excellent sales and customer service abilities
• Attention to detail and strong organizational skills
• Proven ability to meet deadlines and manage time effectively
• Strong analytical and problem‑solving capabilities
• Effective supervisory and leadership skills
• Ability to prioritize and delegate tasks appropriately
• Proficient in Microsoft Office Suite or related software

Education And Experience

• High school diploma or equivalent
• Two years of related experience preferred

Physical Requirements

• Continuous standing and walking throughout the retail space
• Ability to wear and communicate through a headset continuously
• Frequent climbing, bending, stooping, and twisting
• Occasionally operate equipment, including forklifts
• Must be able to lift up to 50 pounds to shoulder height unassisted frequently

Other Requirements

• Minimum age of 18 years old

Benefits

West Marine offers a wide range of benefits, which include medical, dental, and vision coverage, various voluntary benefits, a 401(k) plan, and paid time off.