Sales Engineer – Robotic AutomationLocation: WisconsinOverview: A Wisconsin-based robotic integrator specializing in standard robotic solutions and material handling, is looking for a high-performing Sales Engineer with a hunter mentality to drive growth in its robotic integration and material handling business. This is an active business development role, with cold calling and other means to discovering and securing project sales. We seek someone who can identify, develop, and close new opportunities for robotic capital automation projects.
This person should be comfortable on the plant floor, in the boardroom, and prospecting new customers. This role combines technical expertise in robotics/automation with proactive outbound sales execution, owning the full sales cycle - from lead generation through project award. You are ideally based at our Wisconsin facility, though other arrangements will be considered for the right candidate.As a Sales Engineer, you will be responsible for understanding customer needs, providing technical solutions, and driving sales growth.Job DutiesBusiness Development & Prospecting (Core Focus):Proactively identify and target new manufacturing customers (greenfield accounts)Build and execute territory and account penetration strategiesProspect via calls, email, networking, referrals, and industry eventsDevelop relationships with decision-makers (Operations, Engineering, Plant Managers, Executives)Technical Sales Execution:Diagnose customer challenges and uncover automation opportunitiesDevelop robotic and material handling concepts aligned to ROI and throughput goalsDeliver compelling technical presentations, demos, and proposalsCollaborate with internal engineering to scope and validate solutionsDeal Ownership:Lead the sales process from initial contact through closingBuild business cases and ROI justifications for capital investmentsPrepare and present proposals, pricing, and contractsNegotiate and close complex automation projectsMarket & Strategy:Stay current on robotics, automation, and manufacturing trendsIdentify emerging applications and vertical opportunitiesProvide feedback to leadership on market demand and product directionRequired Qualifications3+ years of experience in sales engineering/technical salesProven success selling robotics, material handling, or industrial automationDemonstrated track record of self-generated pipeline and new business winsSales CapabilitiesStrong hunter mindset with the ability to prospect and open doorsExperience managing long sales cycles (3–12+ months) and complex dealsSkilled in value-based selling and ROI justificationComfortable operating independently with high accountabilityTechnical UnderstandingIndustrial robotics (leading robotics brand)Conveyor and material handling systemsManufacturing processes and automation workflowsAbility to translate technical solutions into business outcomesTools & SkillsCRM proficiency (HubSpot, Salesforce, or similar)Strong communication and presentation skillsHigh level of organization and follow-throughBenefitsCompetitive wage and commission programHealth, dental, and vision insuranceRetirement savings plan including 401(k) and profit sharing