Sales Director – Small Commercial

• Lead a team of Sales Executives to achieve sales targets and operate within Travelers' Vision and Values


• Coordinate sales planning and quarterly performance reviews


• Foster high performance, continuous learning, and proactive initiative


• Oversee advanced sales strategies to expand and manage the assigned territory and drive profitable growth


• Develop business strategy, annual plans, and manage territorial performance using performance metrics


• Conduct agency diagnostics, identify growth opportunities, facilitate strategic appointments, and nurture agency relationships


• Manage point-of-sale success, sales plan effectiveness, and customer satisfaction


• Oversee prospecting, onboarding, and performance goals for new agencies while providing training and support


• Conduct in-person office visits to strengthen key partnerships


• Influence agency partners through communication, negotiation, and leadership


• Collaborate with Product, Underwriting, Operations, and other internal teams


• Build partnerships to identify and initiate multiple product solutions at the account level


• Monitor competitor products and market trends and provide competitive intelligence and distribution channel insights


• Represent the territory at agency council meetings and support strategic broker relationships


• Use Travelers' systems, platforms, data, and analytics to guide sales decisions and measure performance


• Analyze markets, distribution channels, and product offerings to identify gaps and opportunities


• Ensure the team leverages AI technologies to optimize processes, decision-making, and innovation


• Perform other duties as assigned

Requirements

• Bachelor's degree in sales, marketing, business, or related field


• Eight or more years of insurance marketing and sales or related experience


• Experience managing and growing a high-value book of business


• Experience developing and executing successful sales strategies


• Experience conducting comprehensive agency diagnostics


• Proficient use of advanced data and analytics


• Four or more years of leadership and management experience


• Certified Insurance Counselor (CIC) or willingness to pursue


• Expert knowledge of Travelers products and the Property & Casualty marketplace


• Exceptional influencing, communication, and negotiation skills


• Ability to build and maintain relationships with diverse internal and external stakeholders


• Advanced skills in agency appointment


• Ability to define goals and priorities and energize others to meet them


• Expert organizational skills for managing complex tasks and priorities


• Goal-oriented focus on sales targets and business objectives


• At least five years of professional sales experience within the insurance industry


• At least two years of leadership and management experience


• Must live in the managed territory


• Ability to travel up to 50% of the time

Core Competencies

Demonstrates expertise in developing and executing sales strategies, managing high-value books of business, and leveraging data analytics to drive performance. Proven ability to lead teams, build relationships, and influence stakeholders within the insurance industry.

Highest-signal resume keywords

• Sales Strategy Development


• Leadership and Management


• Insurance Marketing Experience


• Data Analytics Proficiency


• Certified Insurance Counselor (CIC)

ATS Optimization Keywords

Hard Skills

• Sales Planning


• Performance Metrics Management


• Agency Diagnostics


• Advanced Data Analysis


• Agency Appointment Skills


• Market Trend Analysis


• Product Knowledge


• Sales Target Achievement


• Business Strategy Development


• Customer Satisfaction Management

Soft Skills

• Influencing Skills


• Communication Skills


• Negotiation Skills


• Relationship Building


• Organizational Skills

Certifications & Qualifications

• Certified Insurance Counselor (CIC)

Industry Keywords

• Insurance Industry


• Property & Casualty Marketplace


• Sales Targets


• Agency Relationships


• Distribution Channels

Tools & Technologies

• Travelers' Systems


• Data Analytics Platforms


• Sales Performance Tools


• AI Technologies