Sales Director

Lauber Business Partners is conducting an exclusive search for a Sales Director who will help shape the future of our client, TriCore, a leading industrial technology company.

For more than 30 years, TriCore has partnered with manufacturers to improve performance through industrial automation, controls, software solutions, manufacturing data, and technical services. With a strong legacy of technical expertise, exceptional customer support, and deep roots in the food and beverage industry, TriCore is entering an exciting phase of growth and innovation.

Why This Opportunity?

• Lead and develop a growing sales team
• Build scalable sales processes, forecasting discipline, and performance metrics
• Influence company strategy alongside executive leadership
• Partner across Sales, Engineering, Innovation, and Operations
• Help launch new technologies and expand market presence
• Make a visible impact in a collaborative, innovative organization

The Opportunity

Reporting to the Chief Commercial Officer, the Sales Director will lead a team of Account Managers responsible for strengthening customer relationships, expanding existing business, reactivating accounts, and identifying new growth opportunities.

The successful candidate will be a coach and developer of people who can create structure, improve processes, leverage data to drive decision-making, and build organizational sales capability.

Key Responsibilities

Lead and Develop a High-Performing Team

• Coach, mentor, and develop a team of Account Managers across the U.S. and Canada
• Foster a culture of accountability, ownership, continuous improvement, and customer focus
• Build individualized development plans and strengthen overall sales capability
• Partner closely with leaders across Engineering, Operations, Innovation, and Executive Leadership

Drive Sales Growth and Execution

• Lead a disciplined sales process across customer retention, account expansion, and win-back opportunities
• Guide strategic account planning and opportunity qualification
• Improve sales execution through complex customer buying cycles
• Participate in key customer meetings and assist with strategic pursuits when needed
• Ensure accurate CRM utilization, forecasting, and opportunity management

Improve Sales Infrastructure and Business Intelligence

• Create visibility into pipeline health, forecasting, and sales performance
• Develop and monitor meaningful KPIs and leading indicators
• Translate data into actionable coaching and business recommendations
• Help evaluate future sales tools, CRM platforms, reporting structures, and operational improvements

What We're Looking For

Required Qualifications

• Bachelor's degree or equivalent combination of education and experience
• Five or more years of progressive sales experience, including sales leadership responsibilities
• Proven ability to coach, mentor, and develop sales professionals
• Experience managing pipelines, forecasting, and sales performance through a structured sales process
• Experience utilizing CRM platforms and reporting tools to drive accountability and decision-making

Preferred Experience

• Industrial automation, manufacturing, controls, industrial technology, engineering services, technical solutions, or related industries
• Consultative, technical, or complex solution sales environments
• Building sales processes, performance metrics, and scalable sales infrastructure
• Leading teams through growth and organizational change

The Ideal Candidate

We are seeking a leader who is:

• Strategic and forward-thinking
• Highly inquisitive and intellectually curious
• Entrepreneurial and growth-oriented
• Data-driven and analytical
• Collaborative and relationship-focused
• A proven coach and developer of people
• Comfortable challenging assumptions and bringing solutions
• Motivated by the opportunity to leave a lasting impact on an organization

Location & Travel

• Hybrid position based in Racine, Wisconsin
• Travel throughout the United States and Canada, including customer visits and travel to company locations

Our client offers a competitive compensation package including base salary, incentive opportunities, comprehensive health benefits, retirement plans, and professional development opportunities.

Lauber Business Partners proudly represents TriCore in this exclusive search.