tWe are partnering with a growing beverage company to identify a Director of Sales, West to lead field sales, distribution, and regional account strategy across the western United States. This is a high-impact leadership opportunity for an experienced sales executive who thrives in building high-performing teams, strengthening retail execution, and driving sustainable growth across multiple channels of trade
Responsibilities
- esLead, recruit, develop, and mentor a high-performing team of Sales Managers across the Western regio
- n.Oversee sales strategy, distribution management, and retail execution across multiple channels of busines
- s.Assign, manage, and develop account portfolios, including independent retailers and regional chain account
- s.Execute channel strategies that align merchandising, shelving, pricing, and promotional initiatives with overall business objective
- s.Collaborate cross-functionally with Sales, Marketing, Finance, and Supply Chain teams to execute strategic growth initiative
- s.Establish clear performance expectations while coaching and developing team members to maximize result
- s.Monitor field performance and implement corrective action plans to improve execution and overall sales performanc
- e.Utilize CRM tools, sales analytics, and syndicated data to strengthen distribution, optimize trade spend, and reduce out-of-stock condition
- s.Manage P&L performance across assigned accounts while ensuring financial compliance and budget accountabilit
- y.Analyze market trends, competitive activity, and category performance to identify opportunities for growth and increased market shar
- e.Build strong customer relationships and communicate customer needs, priorities, and opportunities across internal team
- s.Evaluate the effectiveness and ROI of point-of-sale (POS) programs while managing promotional budgets and account-specific investment
- s.Deliver regular business reviews, actionable insights, and strategic growth recommendations for key account
Qualifications
- ons7–10 years of beverage sales experience across multiple channels of tra
- de.5+ years of experience leading and managing field sales tea
- ms.Strong financial acumen with experience managing P&Ls and account budge
- ts.Advanced knowledge of syndicated data and the ability to leverage insights to develop effective sales strategi
- es.Demonstrated track record of driving business development, distribution expansion, and market grow
- th.Excellent presentation and communication skills with experience delivering business reviews and customer presentatio
- ns.Customer-focused leader with the ability to build strong relationships across both internal teams and external partne