Sales Director - Crypto Market Maker

Our client is a leading global FinTech organisation providing high-quality liquidity solutions and institutional trading infrastructure to the digital assets and crypto market making ecosystem.

As institutional adoption across digital assets continues to accelerate, they are seeking a commercially driven Sales Director to expand strategic relationships across crypto market makers, exchanges, proprietary trading firms, OTC desks, and institutional liquidity participants globally.

This is a senior, highly visible front-office commercial role focused on driving new business revenue, developing strategic partnerships, and expanding the firm’s footprint within the institutional crypto trading landscape.

The environment is entrepreneurial, fast-moving, and performance-driven. We are looking for someone who understands both the pace of crypto markets and the sophistication required to sell into institutional trading environments.

Key Responsibilities:

• Drive new business growth across crypto market makers, exchanges, OTC trading firms, proprietary trading firms, hedge funds, and institutional digital asset participants
• Develop and manage strategic client relationships across the institutional crypto ecosystem
• Identify commercial opportunities across liquidity provision, trading infrastructure, execution services, and market connectivity solutions
• Work closely with internal trading, product, and leadership teams to position solutions effectively
• Navigate sophisticated multi-stakeholder sales cycles within highly technical trading environments
• Maintain strong market awareness across digital assets, market structure, institutional adoption, and liquidity trends
• Represent the business externally across industry conferences, client meetings, and strategic market discussions

Required Experience:

• Proven track record in institutional crypto sales, electronic trading sales, capital markets sales, or digital assets business development
• Strong understanding of crypto market structure and institutional trading workflows
• Existing relationships across market makers, exchanges, liquidity providers, OTC desks, or proprietary trading firms
• Experience selling complex financial technology, liquidity, execution, or trading solutions
• Highly commercial and entrepreneurial mindset
• Strong new business hunting capability with a proactive approach to revenue generation
• Comfortable operating in fast-growth, high-performance environments

Preferred Background:

• Experience within crypto market making, prime brokerage, institutional digital assets, electronic trading, or capital markets infrastructure
• Knowledge of liquidity provision, API trading environments, execution services, or derivatives markets
• Existing network across institutional digital assets participants globally

This role would suit someone who:

• enjoys building strategic commercial relationships
• understands institutional trading environments
• can operate credibly with sophisticated market participants
• combines technical understanding with strong commercial instincts

Compensation:

Highly competitive base salary + strong bonus structure + long-term upside potential

If you have deep institutional crypto market relationships and a proven ability to drive commercial growth within digital assets, I would be very interested in speaking confidentially.