Sales Director / Commercial Lead Germany

About C Wire

But what truly defines us is our mindset: entrepreneurial, fast-moving and hands-on. We are builders, not bureaucrats. We move quickly, take ownership and create impact.

This is a unique opportunity for an entrepreneurial sales leader who wants to build a market, shape a growth story and create long-term impact within a rapidly scaling company.

We are now looking for a highly driven Sales Director / Commercial Lead to establish and scale our presence in Germany. This is not a traditional account management role — it is an opportunity to build a market from the ground up, win strategic partnerships, shape our commercial footprint and become a key driver of our international expansion.

If you thrive in high-growth environments, love opening doors, creating momentum and turning opportunities into long-term business, we’d love to meet you.

What you'll do

Take full ownership of C Wire’s commercial expansion in Germany

Build and execute the go-to-market strategy for the German market

Identify, approach and win key advertisers, agencies and strategic partners

Open new business opportunities and rapidly build a strong sales pipeline

Develop long-term relationships with major agency groups and brands

Position C Wire as a leading cookieless advertising solution in the market

Negotiate and close high-value commercial partnerships

Work closely with leadership to shape the German growth strategy

Act as the face of C Wire in the German market

Lay the foundation for future team growth and eventually build and lead a local commercial team

Consistently exceed ambitious revenue targets

What you'll bring

A true hunter mentality with a strong drive to win new business

Entrepreneurial mindset and willingness to build something from the ground up

Proven ability to open markets and create commercial traction quickly

Strong ownership mentality — you take responsibility and make things happen

Excellent network within the German advertising and agency landscape

Strong understanding of digital advertising, programmatic and media ecosystems

Ability to operate independently in a fast-paced, high-growth environment

High energy, resilience and persistence

Outstanding communication, negotiation and relationship-building skills

Strategic thinker with a highly execution‑oriented mindset

Natural ability to inspire trust and build long‑term partnerships

Leadership potential with the ambition to grow and lead a future team

Your background

5+ years of successful sales experience in digital advertising, AdTech or media sales

Strong track record of building pipelines and closing new business

Demonstrated success in growing revenue in competitive markets

Experience working with media agencies and direct advertisers

Strong understanding of programmatic advertising and digital media ecosystems

Experience in a scale‑up or high‑growth environment is a strong plus

Fluent in German and English

University degree, FH degree or equivalent professional experience

What’s in it for you

Flexible working hours and remote work options

A dynamic, entrepreneurial and fast‑growing environment with minimal bureaucracy

The opportunity to play a key role in building and scaling the German market

High level of ownership and direct impact on the company’s growth trajectory

Significant personal and professional growth opportunities within an expanding international business

An uncapped bonus structure that directly rewards performance and business impact

The opportunity to build and lead your own commercial team as the business grows

A highly collaborative and ambitious team culture where ideas and initiative are valued

Ready to join us?

We can't wait to hear from you!

Please send your application to or apply using the form below.