Sales Director

About the Role

Our company is building a growth-focused cabin solutions business alongside its established legacy platform.

The Sales Director – North America will lead business development and market penetration across the U.S. and Canada, helping airlines, MROs, lessors, and related aviation customers adopt integrated solutions across cabin interiors, seat refurbishment/support, LED lighting, and IFE repair offerings. This role is designed for a commercially strong, externally facing hunter who can win new business, expand existing customer relationships, and convert early opportunities into long-term retrofit programs and multi-year commercial agreements. This role includes an excellent base salary, performance-based commission, and a full benefit suite!

Responsibilities

• Develop and execute a North America sales plan focused on airlines, MROs, and related commercial aviation customers.
• Prospect, hunt, qualify, and close new business across targeted customer segments.
• Expand wallet share within existing customers by introducing new cabin-solution offerings beyond current legacy product relationships.
• Drive adoption of bundled retrofit and maintenance solutions, including seat-related offerings, LED lighting, and IFE repair support.
• Build account strategies that move customers from one-off transactions to repeatable programs and multi-year commercial frameworks.
• Gather and communicate voice-of-customer insights to leadership, engineering, operations, and product teams to improve market fit and execution.
• Partner closely with internal engineering and operations teams during customer pursuits, solution design, and technical sales discussions.
• Support commercial development around pricing inputs, deal structure feedback, and market benchmarking as the business matures.
• Represent the company at customer meetings, industry events, and trade shows across North America.
• Maintain pipeline discipline, opportunity tracking, and sales reporting through agreed internal systems and processes.

Qualifications

• 7+ years of aviation commercial, business development, or strategic sales experience; more may be preferred depending on seniority calibration.
• Strong background selling into commercial aviation customers such as airlines, MROs, lessors, OEM-related channels, or cabin/interiors stakeholders.
• Experience in cabin interiors, seating, retrofit programs, aftermarket support, aircraft lighting, IFE, or adjacent aviation product/service categories is strongly preferred.
• Proven ability to hunt, open doors, build relationships, and close new business in a complex B2B aviation environment.
• Comfortable working in a small, entrepreneurial organization where structure is still being built and cross-functional collaboration is constant.
• Able to sell commercially while coordinating with technical stakeholders when customer requirements require engineering or product input.
• Strong executive presence, communication skills, and customer credibility.
• Willingness to travel regularly across the U.S. and Canada.

Required Skills

• Cabin-focused MRO commercial or program leadership.
• Aviation aftermarket sales tied to seats, interiors, PMA, repair, modification, retrofit, or support programs.
• OEM or supplier candidates with both product and customer-facing post-sale commercial exposure.

Pay range and compensation package

This role includes an excellent base salary, performance-based commission, and a full benefit suite!