Sales Director

• Develop and execute comprehensive sales strategies aligned to company objectives and market opportunities
• Set sales targets and quotas, and deliver accurate annual and quarterly revenue forecasts
• Monitor and analyze pipeline health, conversion rates, deal size, and sales cycle
• Leverage pipeline insights to ensure predictable revenue and identify risks and growth opportunities
• Drive execution of sales plans to meet or exceed revenue targets and expand market share
• Align sales motions with market dynamics, partner ecosystems, and Citrix priorities
• Establish and manage performance metrics, budgets, and operating rhythms
• Lead, coach, and develop frontline sales managers and teams
• Recruit and retain top talent and build a high-performance, accountable sales culture
• Provide enablement, training, and career development
• Build and maintain executive-level relationships with key customers and strategic partners
• Understand customer business objectives and deliver value-driven solutions
• Lead negotiations and close high-value, strategic deals
• Maintain understanding of Citrix solutions, market trends, and competitive positioning
• Equip teams to articulate value propositions and differentiate in the market
• Partner with marketing, product, and executive leadership on go-to-market strategies
• Support product launches, campaigns, and strategic initiatives
• Provide data-driven sales performance, market trend, and business outlook insights to executive leadership
• Identify growth opportunities and recommend strategic adjustments

Requirements

• Proven track record of leading high-performing sales organizations and delivering revenue growth
• Strong forecasting, analytical, and operational management capabilities
• Executive-level communication, negotiation, and presentation skills
• Ability to influence across all levels of the organization and drive alignment
• Experience in B2B enterprise sales, with preference for Citrix or adjacent technologies
• Typically requires a minimum of 15-18 years of related experience with a 4 year degree; or 12 years and an advanced degree; or equivalent experience
• Must be able to travel to an Arrow office location as requested by Arrow leadership

Core Competencies

Demonstrates expertise in developing and executing sales strategies, managing high-performing sales teams, and delivering data-driven insights to drive revenue growth. Proficient in executive-level communication, negotiation, and aligning sales efforts with market dynamics and organizational objectives.

Highest-signal resume keywords

• B2B Enterprise Sales Experience
• Sales Strategy Development
• Revenue Forecasting
• Executive-Level Communication
• Team Leadership and Development

ATS Optimization Keywords

Hard Skills

• Sales Target Setting
• Pipeline Analysis
• Performance Metrics Management
• Negotiation Skills
• Analytical Capabilities

Soft Skills

• Influencing Skills
• Coaching and Mentoring
• Relationship Building

Industry Keywords

• Market Dynamics
• Sales Cycle
• Revenue Growth
• Strategic Partnerships
• Competitive Positioning

Tools & Technologies

• Citrix Solutions
• Sales Performance Tools