Sales and Marketing Specialist

Sales and Marketing SpecialistThe Sales and Marketing Specialist plays a critical role in fueling the company's sales pipeline through proactive outreach, strategic prospecting, and marketing execution. This is a high-activity, relationship-driven position focused on identifying potential customers, creating interest in Culligan solutions, and scheduling qualified opportunities for the sales team. This role blends sales development, customer communication, and marketing support.

The ideal candidate is comfortable initiating conversations, highly organized, and motivated by measurable results.Culligan of Southern Minnesota is a locally owned, family-operated water treatment company that has proudly served communities across Southern Minnesota for more than 75 years. Backed by the trusted Culligan brand — a leader in water treatment for over 90 years — we combine national expertise with hometown service and relationships. Our success has been built on trust, reliability, and a commitment to doing right by both our customers and our team.

We focus on delivering high-quality water solutions while creating a positive, supportive work environment where employees can grow, contribute, and take pride in the impact they make every day.Key ResponsibilitiesConduct outbound phone calls to prospective residential and commercial customers using warm and targeted calling strategiesGenerate new opportunities through email outreach, database marketing, and follow-up campaignsReconnect with past customers, service lists, and inactive accounts to uncover new opportunitiesQualify leads by identifying customer needs, timeline, and potential fit for Culligan solutionsSchedule appointments and hand off qualified opportunities to the sales teamAssist in executing local marketing campaigns and promotional initiativesSupport, coordinate and attend key community outreach efforts, events, and direct contact marketing programsHelp organize and manage lead sources generated from advertising, referrals, and service interactionsCollaborate with the Sales Manager to refine messaging, targeting, and campaign performanceProvide professional, friendly communication that reflects the Culligan brandMaintain consistent follow-up with prospects to nurture relationships and move opportunities forwardRespond to inquiries promptly and ensure a positive customer experience throughout the outreach processAccurately document all customer interactions and lead activity within CRM systemsMaintain organized outreach schedules and follow-up trackingProvide regular reporting on activity levels, lead quality, and conversion trends against agreed upon metricsQualificationsStrong verbal and written communication skillsComfortable with outbound calling and proactive customer outreachOrganized, self-motivated, and results drivenAbility to manage multiple campaigns and follow-up tasks simultaneouslyExperience in sales, marketing, telemarketing, customer service, or business development preferredFamiliarity with CRM systems (Salesforce or similar platforms) is a plusAbility to thrive in a fast-paced, team-oriented environmentExperience with social media, video editing, graphics is a plusHigh school diploma or equivalent required; associate or bachelor's degree preferred but not required1 to 3 years of experience in customer service, sales support, outreach, marketing, or a similar people facing role preferredComfortable making outbound calls and initiating conversations with new customersStrong communication skills with the ability to build rapport quickly and professionallyBasic computer proficiency including email, data entry, and Microsoft Office or Google WorkspaceAbility to stay organized while managing multiple follow ups and outreach activitiesSelf motivated with a strong work ethic and positive attitudeReliable attendance and ability to work full time in an in person office environmentValid driver's license and willingness to attend occasional local events or outreach activitiesWork EnvironmentFull-time, in-person role based in Mankato, MinnesotaCollaborative environment working directly with sales leadershipPerformance-driven position with clear expectations and measurable goalsPositive, team-oriented workplace focused on support and successWhat Success Looks LikeConsistent generation of qualified leads and scheduled appointmentsStrong follow-up execution and customer engagementIncreased marketing effectiveness and pipeline growthPositive representation of Culligan within the communityWhy Join Culligan of Southern MinnesotaFamily-owned company with deep local rootsIndustry leading and most trusted brand serving communities for 90 yearsPositive and supportive work environmentFlexibility and leadership accessibility you don't find in large corporationsA team genuinely dedicated to employees and customers alikeOpportunity to directly impact company growth and successCompensation: $20.00 - $24.00 per hour