Sales & Marketing Director

Dynamic director to lead and scale the revenue engine, owning the full go-to-market strategy across residential, SMB, and enterprise segments. Drives subscriber growth, brand positioning, and market expansion in a fast-paced, build-from-scratch environment.

Key Responsibilities:

• Develop and execute comprehensive sales strategy to drive subscriber growth and revenue across all segments.

• Build, lead, and scale a high-performing sales organization across inside, field, and channel teams.

• Establish KPIs, forecasts, and pipeline management to ensure consistent revenue attainment.

• Identify and close strategic partnerships with MDU owners, developers, municipalities, and channel partners.

• Own and execute integrated marketing strategies, including digital, field, brand, and community engagement.

• Drive demand generation campaigns to support new market launches and network expansions.

• Oversee customer acquisition funnels, optimize CAC, and monitor lead conversion metrics.

• Manage brand positioning and messaging to differentiate in competitive fiber and broadband markets.

• Partner with operations, network, and product teams to align launches with sales and marketing plans.

• Develop pricing, packaging, and promotional strategies based on market insights.

• Build scalable processes, tools, and reporting across CRM, marketing automation, and analytics platforms.

• Provide reporting and insights to executive leadership and investors while managing budgets for ROI.

Qualifications:

• 8-12+ years of sales and/or marketing leadership in telecommunications, ISP, fiber, or related technology sectors.

• Proven track record driving revenue growth in high-growth or startup environments.

• Experience selling fiber, broadband, or network solutions to residential, MDU, and/or enterprise customers.

• Strong leadership experience building and managing sales and marketing teams.

• Deep understanding of telecom sales cycles, channel models, and infrastructure-driven go-to-market strategies.

• Experience with CRM and marketing automation platforms such as Salesforce and HubSpot.

• Data-driven mindset with strong analytical and forecasting capabilities.

• Excellent communication, leadership, and cross-functional collaboration skills.

Preferred Skills:

• Experience in fiber overbuilds, greenfield market launches, or rapid network expansion.

• Background in MDU/bulk agreements, municipal partnerships, or channel sales.

• MBA or relevant advanced degree (preferred but not required).

You have 8-12 years leading telecom sales and marketing. Proven success scaling revenue in high-growth fiber startups. Expertise with Salesforce, HubSpot, and data-driven forecasting