Sales and Customer Acquisition Executive

Cattlytics is a cattle and ranch management SaaS platform designed to help ranch owners and livestock operators manage their cattle records, Cattlytics offers subscription-based SaaS platform for ranch owners and also provides white-labeled and custom enterprise solutions for larger ranches, livestock organizations, agribusinesses, and partners.

We are looking for a US-focused Sales and Customer Acquisition Lead who can help us acquire ranch customers, validate our go-to-market approach, build a repeatable sales process, and support both SaaS subscription sales and enterprise/white-label opportunities.

Role Overview

The Sales & Customer Acquisition Lead will be responsible for identifying, engaging, and converting prospective customers across the US cattle and ranching market. This role is ideal for someone who understands B2B SaaS sales, agriculture or livestock businesses, and relationship-driven customer acquisition. Since Cattlytics is expanding into the US market, this person will not only be responsible for selling but also for helping the company understand how ranch owners evaluate, purchase, and adopt livestock management software.
The role requires a mix of outbound sales, customer discovery, product feedback, partnership development, and go-to-market execution.

Key Responsibilities

Business Development & Prospecting
Identify, research, and engage prospective customers across the US cattle and ranching industry, including ranch owners, cow-calf producers, feedlot operators, herd managers, livestock consultants, veterinarians, cattle associations, and agricultural enterprises.
Develop and execute outbound sales strategies through calls, emails, LinkedIn outreach, referrals, industry groups, ranch networks, and agriculture-related events.
Build and maintain a healthy pipeline of qualified leads and sales opportunities.
Identify high-potential customer segments for Cattlytics, including small ranches, mid-size ranches, large cattle operations, consultants, and enterprise/white-label partners.
Partner with marketing and product teams to convert inbound leads into qualified sales opportunities.
Explore partnership opportunities with cattle associations, livestock consultants, vets, feed suppliers, EID/RFID providers, sale barns, and other ranch service providers. Sales Cycle Management
Manage the full sales cycle from initial outreach and discovery to demo, proposal, negotiation, and contract closure.
Conduct discovery calls to understand ranch operations, current recordkeeping methods, pain points, software usage, business goals, and operational challenges.
Deliver tailored product demonstrations based on the prospect’s ranch size, cattle operation type, workflows, and needs.
Position Cattlytics as a solution for cattle recordkeeping, activity tracking, ranch visibility, mobile/offline usage, reporting, and operational efficiency.
Develop proposals for both subscription-based SaaS customers and larger enterprise/white-label opportunities.
Handle pricing discussions, objections, negotiations, and procurement-related conversations.
Consistently work toward monthly, quarterly, and annual sales targets. Customer Discovery & Go-To-Market Learning
Conduct structured discovery with ranch owners and cattle operators to understand how they currently manage cattle records, what tools they use, and what problems they are willing to pay to solve.
Document customer objections, buying triggers, preferred communication channels, pricing feedback, competitor comparisons, and onboarding expectations.
Build and refine Cattlytics’ US ranch sales playbook, including target customer profiles, outreach messaging, demo flow, objection handling, follow-up cadence, and closing process.
Help the company understand whether customers prefer self-service SaaS, guided onboarding, assisted setup, data import, or custom implementation.
Share market feedback with Product, Marketing, Customer Success, and Leadership teams to improve product positioning and customer adoption. Relationship Management
Build trusted relationships with ranch owners, operators, managers, livestock consultants, and decision-makers.
Serve as a strategic advisor by understanding customer needs and recommending the right Cattlytics solution.
Work closely with Customer Success and Implementation teams to ensure successful onboarding, product adoption, and long-term customer satisfaction.
Identify upsell and expansion opportunities within existing customer accounts.
Support white-label and custom solution discussions with larger ranches, cattle organizations, agribusinesses, and potential channel partners. Market Intelligence
Stay informed about US cattle industry trends, ranch management practices, livestock technology, animal health workflows, EID/RFID usage, cattle reporting needs, and competitor products.
Monitor competitor offerings, pricing models, positioning, and customer acquisition strategies.
Gather insights from customer conversations and share recommendations with the internal team to improve product-market fit.
Identify events, associations, communities, and channels that can help Cattlytics reach US ranch customers more effectively. CRM & Reporting
Maintain accurate records of leads, customer interactions, opportunities, forecasts, follow-ups, and sales activities in the CRM.
Provide regular pipeline updates, revenue forecasts, and customer acquisition insights to management.
Track sales metrics, conversion rates, demo outcomes, objections, lost reasons, and customer feedback.
Report learnings from sales conversations to help improve messaging, product features, onboarding, and pricing strategy. Required Qualifications
Bachelor’s degree in Business, Agriculture, Marketing, Economics, Animal Science, or a related field.
3 7 years of experience in B2B SaaS, AgTech, livestock technology, agribusiness, agriculture services, or enterprise sales.
Experience selling to US-based customers, preferably in agriculture, livestock, ranching, rural businesses, or SMB markets.
Proven track record of achieving or exceeding sales targets.
Strong understanding of consultative sales, customer discovery, pipeline management, and relationship-based selling.
Ability to understand customer business challenges and position software solutions effectively.
Strong presentation, communication, negotiation, and relationship-building skills.
Experience using CRM platforms and sales enablement tools.
Ability to work independently and build a sales process from an early stage.
Comfortable with phone-based outreach, email campaigns, referrals, demos, and follow-ups.
Willingness to work US business hours and engage directly with ranch owners and agriculture stakeholders.