Retention Marketing Specialist

Leading the planning and execution of customer marketing campaigns, the full-time Sr. Specialist, Retention Marketing will manage CRM channels including email, SMS, and direct mail, while working primarily in a remote environment and coordinating cross-functional efforts. Key responsibilities Oversee the execution and optimization of retention marketing campaigns across various customer communication channels Coordinate campaign timelines, approvals, quality assurance, and performance analysis for multiple concurrent campaigns Analyze campaign performance and provide actionable recommendations to enhance customer engagement and retention outcomes Required qualifications 3-5 years of experience in CRM, retention marketing, or related fields Demonstrated ability to manage campaign timelines, approvals, and performance reporting Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience Experience working effectively in a remote or hybrid environment Availability during core business hours for meetings and campaign execution