Retail Business Specialist

Position Summary

Sigma's Better Balance is seeking a proactive and analytical Retail Business Specialist to support the continued growth of our retail business across the U.S. This role will focus on strengthening and growing existing retail partnerships while supporting new business opportunities nationwide.

The Retail Business Specialist will work closely with retailers, brokers, and agency partners to drive account performance, expand distribution, improve sales velocity, and support trade marketing initiatives.

A key component of this role is leveraging data, reporting, and business insights to identify gaps, uncover opportunities, and support strategic decision-making.

Key Responsibilities

Account Management & Business Development

• Manage and grow existing retail accounts and partnerships while supporting new business opportunities nationwide.
• Build strong relationships with category managers, buyers, brokers, distributors, and retailer decision-makers.
• Conduct regular business reviews and provide recommendations to drive sales and category growth.
• Partner with brokers to identify and pursue opportunities to expand retail distribution nationwide.
• Support retail expansion initiatives, new item launches, and market development efforts across the U.S.
• Monitor category, market, and competitive trends to identify growth opportunities.
• Partner with Marketing, Supply Chain, Operations, and Solutions teams to support account success.
• Monitor product availability and support order fulfillment to maintain high service levels.
• Assist in resolving inventory, supply chain, and customer service issues impacting business performance.

Trade Marketing & Retail Execution

• Coordinate promotions, displays, demos, and retail activations in partnership with trade marketing agency partners and the Marketing Director.
• Partner with brokers and agencies to ensure promotional programs are executed effectively and on schedule.
• Monitor retail execution and promotional compliance.
• Evaluate program performance and recommend improvements to maximize effectiveness and return on investment.

Business Analytics & Reporting

• Own account reporting, scorecards, and performance tracking.
• Analyze sales, POS, inventory, distribution, and promotional performance data.
• Identify sales gaps, execution opportunities, and growth drivers.
• Develop actionable recommendations based on data and market insights.
• Support forecasting, business planning, and customer business reviews.

Qualifications

• Bachelor's degree in Business, Marketing, Sales, Analytics, or a related field.
• 3-5+ years of experience in CPG, retail sales, trade marketing, category management, account management, or business analytics.
• Experience working with grocery retailers, brokers, distributors, and agency partners.
• Strong analytical and reporting skills with the ability to translate data into actionable business recommendations.
• Advanced Excel proficiency; experience with Circana/IRI, Nielsen, and retailer reporting platforms is preferred.
• Strong communication, presentation, and relationship-building skills.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.

Success Measures

• Sales and distribution growth
• Velocity and demand generation
• Growth of existing retail accounts and new business opportunities
• Effective promotion and activation execution
• Data-driven insights and business performance reporting

Location: Remote, preferably based on the West Coast

Travel: Up to 20-30% within the U.S.

Why Join Better Balance?

This is an opportunity to play a key role in expanding Better Balance's retail presence in the U.S. The Retail Business Specialist will work closely with retailers, brokers, agency partners, and internal teams to drive growth, uncover opportunities through analytics, and help build the brand's presence nationwide.