Residential Market Growth Executive - Field Marketing Manager

The Residential Market Growth Executive is responsible for driving residential revenue growth by combining consultative in-home sales, strategic prospecting, community engagement, and relationship development.

This is not a traditional transactional sales position. The Residential Market Growth Executive serves as a trusted advisor to homeowners, identifying their needs, presenting tailored comfort and home-service solutions, and closing high-quality replacement and upgrade opportunities. The role is also responsible for building long-term referral relationships within targeted communities and developing new sources of residential business.

The successful candidate will be highly relationship-driven, entrepreneurial, comfortable generating their own opportunities, and motivated by performance-based compensation. Previous HVAC experience is not required ; comprehensive sales process, product, technical, and system training will be provided.

Essential Duties and Responsibilitie

• eConduct in-home sales appointments generated through both company-provided and self-generated leads
• .Perform homeowner needs assessments and basic home comfort evaluations
• .Identify customer priorities related to comfort, efficiency, reliability, indoor air quality, and long-term home ownership needs
• .Present customized replacement, upgrade, and service solutions based on each customer's individual needs
• .Clearly communicate available product, service, financing, and maintenance agreement options
• .Utilize a consultative, value-based sales approach rather than competing solely on price
• .Effectively address customer questions and objections while maintaining a professional, customer-first experience
• .Close residential opportunities while maintaining appropriate pricing and gross-margin expectations
• .Ensure customers receive a professional and consistent experience from initial consultation through project handoff and follow-up

.Business Development & Strategic Prospectin

• gDevelop and execute strategies to generate new residential opportunities within assigned markets
• .Build a consistent pipeline through networking, referrals, community outreach, strategic partnerships, and direct prospecting
• .Establish relationships with referral partners including real estate professionals, property managers, HOA representatives, community leaders, insurance professionals, and other organizations that regularly interact with homeowners
• .Identify new neighborhoods, communities, organizations, and partnership opportunities that align with the company's ideal customer profile
• .Develop long-term referral relationships that consistently generate new residential opportunities
• .Take ownership of personal pipeline development rather than relying exclusively on company-generated leads

.Community Engagement & Market Developme

• ntServe as a visible and professional representative of the company within targeted communitie
• s.Build trust and brand awareness through local networking, community involvement, events, partnerships, and relationship-building activitie
• s.Develop relationships with HOA boards, property management organizations, real estate professionals, local businesses, community leaders, and other potential referral partner
• s.Participate in community events, networking opportunities, sponsorship activities, and other market-development initiative
• s.Work collaboratively with marketing and leadership to identify opportunities for local advertising, outreach, promotions, and lead-generation campaign
• s.Help establish the company as a trusted residential service provider within targeted market

s.Customer Relationship & Recurring Revenue Developme

• ntBuild relationships designed to create repeat customers and long-term customer value rather than one-time transaction
• s.Educate homeowners on available maintenance agreements and ongoing service program
• s.Consistently incorporate maintenance agreement opportunities into the residential sales proces
• s.Maintain regular follow-up with prospects, customers, and referral partner
• s.Identify additional residential or commercial service opportunities that may be appropriate for other companies or divisions within the broader organizatio
• n.Support cross-selling and internal referrals when additional customer needs are identifie

d.Sales Process & Pipeline Manageme

• ntMaintain accurate and timely records of leads, appointments, opportunities, referral relationships, sales activity, and follow-u
• p.Manage assigned sales opportunities from initial contact through close and project handof
• f.Consistently follow established sales processes, procedures, and performance standard
• s.Track personal sales activity, close rates, average ticket, maintenance agreement attachment, self-generated opportunities, and other key performance indicator
• s.Develop and maintain an active prospecting and follow-up schedul
• e.Participate in sales training, coaching, performance reviews, and continuous-development activitie
• s.Collaborate with operations and technical teams to ensure accurate information and a clean transition from sale to installation or servic

e.Qualificati

• onsDemonstrated experience in sales, business development, relationship management, community engagement, real estate, property management, insurance, restoration, home improvement, or another customer-facing professi
• on.Strong interpersonal and relationship-building skil
• ls.Ability to quickly establish trust and credibility with homeowners and community partne
• rs.Demonstrated ability to prospect, network, generate referrals, or develop new busine
• ss.Strong presentation, communication, negotiation, and closing skil
• ls.Self-motivated and comfortable working in a performance-driven environme
• nt.Ability to independently manage a pipeline, schedule, follow-up activity, and sales goa
• ls.Strong customer-service mindset with a professional and polished presen
• ce.Comfortable working in customers' homes and engaging directly with homeowne
• rs.Ability to gather basic project information, take photographs, and perform simple measuremen
• ts.Ability to learn residential HVAC, indoor air quality, maintenance, and other home-service solutions through company-provided traini
• ng.Comfortable using CRM, mobile, and other technology-based sales too
• ls.Valid driver's license and ability to travel throughout the assigned mark
• et.Ability to work a flexible schedule based on customer availability, including occasional evenings and weeken

ds.Candidates may come from a variety industries where trust, relationships, prospecting, and consultative selling are critical. Strong potential backgrounds incl

• tateProperty manage
• mentResidential home improve
• mentRoofing, windows, remodeling, restoration, or other home serv
• icesInsur
• anceMortgage or title serv
• icesCommunity relations or community outr
• eachTerritory s
• alesRelationship-driven professional serv

icesThe strongest candidates will have demonstrated success building their own network, generating referrals, developing new business, and creating long-term customer relationsh

ips.
The successful Residential Market Growth Executive will demonst

• rate:Consultative Sel ling: Ability to understand customer needs and recommend appropriate solut
• ions.Strategic Prospec ting: Ability to proactively identify and create new business opportuni
• ties.Closing Abi lity: Confidence guiding customers through significant purchasing decis
• ions.Value-Based Sel ling: Ability to communicate value and differentiate premium solutions from lower-cost alternat
• ives.Community Engage ment: Ability to establish a visible, credible presence within targeted mar
• kets.Entrepreneurial Min dset: Willingness to take ownership of territory development, pipeline growth, and res
• ults.Communica tion: Professional, articulate, confident, and comfortable communicating with a wide range of custo
• mers.Process Discip line: Consistent use of sales processes, CRM systems, follow-up procedures, and performance met
• rics.Coachabi lity: Willingness to receive feedback, participate in training, and continuously imp

rove.Compen

sationBase

Salary$40,000–$60,000 an nually, based on experience and qualifica

tions.Comm

issionPerformance-based commission structure designed to reward profitable residential g