Remote Marketing Analytics Lead: M&A Data & ROI

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure for new businesses and acquisitions. The role sits in the Business Analytics Center of Excellence and focuses on tracking paid ads, translating performance into LTV and ROAS, and informing budget strategy.

You will define critical metrics, build data pipelines, develop reports, and forecast outcomes, partnering with analysts to integrate insights with revenue and operations.