Regional Director, Sales

The Regional Director, Sales is responsible for leading, developing, and executing multi-region sales strategy.

• Provides direct leadership to Regional Sales Managers and is accountable for driving enterprise-wide revenue growth, expanding referral networks, and achieving budgeted new patient growth targets
• Translates corporate growth objectives into scalable, high-impact sales strategies across multiple regions
• Ensures alignment between sales, operations, clinical teams, and executive leadership while building a high-performance, data-driven sales culture

The role is instrumental in shaping market expansion, strengthening strategic partnerships with health systems, and optimizing sales execution across the organization.

Job Functions

• Develops and leads the overarching sales strategy across all assigned regions, aligned with company growth objectives
• Translates corporate goals into clear direction and expectations for Regional Sales Managers
• Drives consistency in sales execution, pipeline management, and performance metrics across regions
• Identifies market opportunities, competitive threats, and growth levers to accelerate enterprise performance
• Directly leads and develops Regional Sales Managers, providing coaching, accountability, and strategic guidance
• Establishes performance expectations and KPIs for regional leaders and ensures consistent execution
• Conducts regular business reviews to evaluate regional performance, identifies gaps, and implements corrective action plans
• Fosters a high-performance, results-oriented culture grounded in accountability, collaboration, and ethical selling
• Owns new patient growth and budgets attainment across all assigned regions
• Monitors and forecasts performance against targets
• proactively adjusts strategy to ensure goals are met or exceeded
• Drives initiatives to increase referral volume, improves conversion rates, and grows share of wallet across key accounts
• Ensures alignment between sales targets and operational capacity
• Oversees high-level strategy for hospital, health system, and preferred provider agreements
• Supports Regional Sales Managers in complex negotiations and executive-level relationship management
• Leads the development of sales capabilities across the organization, including training, onboarding, and ongoing skill development
• Partners with HR and leadership to recruit, retain, and develop top sales talent
• Ensures consistent adoption of best practices in referral development, value-based selling, and compliance
• Mentors Regional Sales Managers and supports succession planning
• Partners closely with operations and clinical leadership to ensure service excellence, patient outcomes, and referral satisfaction
• Collaborates with marketing, finance, contracting, and executive leadership to support growth initiatives and strategic planning
• Serves as the key liaison between the field sales organization and executive leadership
• Provides market intelligence and strategic recommendations to influence organizational decision-making
• Ability to travel frequently across regions (approximately 50--75%)