Public Relations Senior Account Director

Job Description: The position of Senior Account Director reports to a Vice President or higher level employee. The primary responsibility is to supervise and implement account work for several clients within an Agency division/discipline. The Senior Account Director is responsible for managing and executing all aspects of a PR program, supervising and managing the client relationship, managing the account team and helping to grow the agency in a new business function. Should demonstrate an expertise to answer all general PR questions immediately and unaided and an ability to think ahead for a client – the 30,000 foot view. Should have the ability to strategize, pitch and secure all forms of media (print, broadcast, online).

Responsibilities:

• Providing senior strategic counsel to clients and account team
• Managing the execution of programs as well as assuming direct responsibility
• for quality implementation
• Continually developing relationships with media and influencers and pitching
• clients on an ongoing basis
• Anticipating clients’ strategic needs–both long and short term
• Offering value-add counsel on an ongoing basis
• Planning and running strategic client meetings
• Retaining current accounts and growing them
• Building relationships at the senior level with clients while maintaining others
• Supervising account staff in their daily activities, providing structure and
• instruction for balancing their workloads
• Motivating/mentoring junior staff and guiding professional development
• Taking a more proactive role in assuming fiscal responsibility for accounts and
• Team
• Guide the operations and future course of division and agency

Education and Experience Required:

• BA/BS Degree in Public Relations, Communications, or related field
• 10+ years minimum experience in public relations
• Prior agency experience is a must

Knowledge and Skills Required:

• Excellent interpersonal and communication skills
• Detail oriented and results oriented
• Ability to spot trends and integrate into PR efforts to keep accounts current in the media