You must have strong proficiency with at least two demand-side platforms (DSPs) such as The Trade Desk, DV360, Amazon DSP, Walmart Connect, or Yahoo DSP.
Role Overview: The Senior Associate, Programmatic is responsible for developing and executing programmatic media strategies, translating campaign objectives into tactical media plans, and supporting campaign activation, optimization, and performance analysis. This role partners closely with internal teams to ensure campaigns are executed efficiently while driving continuous improvement through data-driven insights and best practices.
Programmatic Media Associate Responsibilities:
- Develop tactical programmatic media plans aligned with campaign goals and broader marketing strategies.
- Analyze campaign performance and reporting to identify optimization opportunities and improve results.
- Support campaign setup, tracking implementation, tagging, and quality assurance across programmatic platforms.
- Execute and refine bidding strategies, budget allocation, and optimization tactics throughout campaign lifecycles.
- Collaborate with cross-functional teams to ensure alignment on campaign objectives, timelines, and deliverables.
- Contribute to publisher and platform partnership discussions to maximize campaign value and performance.
- Identify opportunities for testing, innovation, and process improvements to enhance campaign effectiveness.
- Share programmatic knowledge, insights, and best practices with team members to support ongoing development.
- Provide guidance and mentorship to junior team members, assisting with onboarding and skill development as needed.
Programmatic Media Associate Qualifications:
- 2+ years of hands-on experience managing programmatic advertising campaigns.
- Strong proficiency with at least two demand-side platforms (DSPs) such as The Trade Desk, DV360, Amazon DSP, Walmart Connect, or Yahoo DSP.
- Experience translating campaign data into actionable optimization strategies.
- Solid understanding of campaign measurement, statistical analysis, audience targeting, and testing methodologies.
- Advanced Microsoft Excel skills with the ability to analyze large datasets.
- Excellent communication and collaboration skills in fast-paced, team-oriented environments.
- Demonstrated ability to manage multiple projects simultaneously while meeting deadlines.
- Experience mentoring junior team members is preferred.
- Knowledge of digital media buying, publisher partnerships, and campaign optimization best practices.