Programmatic Analyst (DV360, The Trade Desk)

Publicis Global Delivery (PGD) , the talent powerhouse of Publicis Groupe, founded in 1926 and now the world’s #1 largest communications group , is seeking a Programmatic Analyst with proven experience managing and optimizing digital campaigns for assigned advertisers. This role is ideal for a results-driven professional who thrives in a fast-paced, evolving digital ecosystem and brings hands-on expertise across programmatic Demand-Site Platforms (DSP) such as DV360, The Trade Desk, Verizon, Xandr, and MediaMath .

Key Responsibilities

• Execute end-to-end setup of programmatic campaigns across platforms, ensuring alignment with agency and client guidelines.
• Lead regular performance reviews with stakeholders, providing clear insights on pacing, optimization strategies, and results.
• Monitor campaign health and performance, proactively optimizing budgets, bids, creatives, and conversion strategies to meet defined objectives.
• Ensure accuracy and quality across all campaign setups and deliverables.
• Identify, troubleshoot, and resolve issues efficiently while recommending improvements.
• Maintain consistent communication with client campaign managers and internal teams.
• Quickly escalates operational issues and provides actionable solutions.
• Drive innovation by testing new platforms, beta opportunities, and optimization techniques.
• Participate in ongoing training, certifications, and knowledge-sharing initiatives to stay current with industry trends.
• Collaborate with global teams through digital channels to ensure seamless execution.
• Identify growth opportunities and confidently present recommendations to clients.
• Contribute to the development of best practices and process improvements to enhance team efficiency.

Qualifications

Required

• English proficiency at B2 level or higher .
• Bachelor’s degree in Marketing, Advertising, Communications, Business , or a related field.
• 2+ years of experience managing and optimizing programmatic media campaigns.
• Strong expertise in at least one DSP (e.g., DV360, The Trade Desk, Verizon, Xandr, and MediaMath ) with a solid understanding of the broader digital media landscape.
• Excellent communication skills in English and Spanish .
• Strong analytical mindset with a focus on results and performance metrics.
• High attention to detail and organizational skills.
• Experience in digital branding and/or performance marketing campaigns.
• Intermediate proficiency in Excel .

Preferred

• Experience in one or more of the following areas:
• Media Planning or Buying.
• Digital Advertising Operations.
• Familiarity with bidding/automation tools such as Marin, Kenshoo, or 4C .
• Knowledge of verification tools including IAS, DoubleVerify, or MOAT .
• Exposure to Yahoo DSP and Amazon DSP is a plus.

At PGD, we believe great work starts with great people. That’s why we champion a culture of continuous learning, inclusivity, and care for our people’s wellbeing. Here, talent thrives - and we grow together.