Program Manager, Paid SearchStaples is business to business. You're what binds us together.Our Growth Marketing team drives performance through data-driven paid search strategies that fuel acquisition and revenue growth across digital channels.As a Program Manager, Paid Search at Staples, you will lead the strategy, execution, and optimization of paid search campaigns that drive measurable growth. You will partner closely with cross-functional teams including Marketing, Merchandising, Analytics, and Pricing to translate business priorities into high-performing campaigns.
This role owns budget pacing, spend allocation, and day-to-day performance management, while continuously identifying opportunities to improve KPIs such as ROAS, CPA, CTR, and conversion rate.Key Responsibilities include:Own end-to-end execution of Paid Search programs across platforms (Google Ads, Microsoft Ads)Build and scale campaign structures including keywords, audiences, and extensions aligned to business goalsManage budget pacing and spend allocation to meet monthly and quarterly targetsConduct ongoing optimization including bidding, keyword refinement, and performance enhancementsPartner with cross-functional teams to align campaigns with product priorities and promotionsMonitor daily performance and proactively optimize key metrics (CTR, CPC, CPA, conversion rate, ROAS)Execute A/B testing across ad copy, landing pages, and bidding strategiesDevelop reporting and dashboards to track performance and identify opportunitiesEnsure accuracy through QA checks and maintain campaign best practicesWhat You Bring to the Table:Proactive, self-starter mindset with the ability to identify growth opportunitiesStrong analytical thinking and ability to interpret performance dataHighly organized with the ability to manage multiple initiatives simultaneouslyExcellent communication and stakeholder influence skillsCollaborative team player in a fast-paced environmentWhat's needed: Basic Qualifications:Bachelor's degree in Marketing, Business, Analytics, or related work experience5+ years of experience in digital marketing or paid searchProven experience managing paid search campaigns across Google Ads and/or Microsoft AdsExperience improving measurable KPIs such as ROAS, CPA, and conversion ratesExperience executing A/B testing and applying insights to optimize performanceAdvanced proficiency in Microsoft Excel (pivot tables, VLOOKUPs, data analysis)Preferred Qualifications:Experience in an eCommerce or retail environmentExperience with feed management tools (DataFeedWatch, Feedonomics)Familiarity with analytics tools such as Google Analytics or Adobe AnalyticsExperience with bid management platforms (SA360, Skai)Certifications in Google Ads or Microsoft AdvertisingWe Offer:Inclusive culture with associate-led Business Resource GroupsFlexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.Staples is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.