Product Marketing RoleAs a Product Marketer, you'll shape how enterprise customers understand, evaluate, and adopt Reality Defender's deepfake detection solutions. You'll own go-to-market strategy and messaging across our platform, helping position our products for security leaders, fraud teams, and government stakeholders.This role is ideal for marketers who enjoy translating complex AI and cybersecurity technologies into compelling stories that drive awareness, pipeline, and customer adoption.
Responsibilities include:Define and execute go-to-market strategies for new products, features, and integrations.Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for Reality Defender's sales and customer success teams and our channel partnersCollaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs.Conduct market research to understand customer needs, industry trends, and competitive landscape.Lead the creation of compelling case studies, use cases, and customer stories.Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement.Track and measure the success of product launches and marketing initiatives.Who You Are5+ years of experience in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions.Strong understanding of technical audiences, including IT decision-makers, developers, and security teams.Proven ability to create clear, compelling messaging for technical products.Experience conducting market and competitive analysis.Exceptional collaboration skills with the ability to work across sales, product, and customer success teams.Prior experience in early-stage or fast-growth environments is highly preferred.Based in the United States, with a preference for candidates near New York City.What We OfferReality Defender offers the following benefits to all our employees, regardless of location:Healthcare plans with 100% premium coverage for employees and partial coverage available for dependentsDental and Vision plans with 100% premium coverage for employees and their dependentsShort/Long-term disability and life insurance plans with 100% premium coverage for employeesFSA/HSA and 401k programsEquity compensation20 days of PTO per year12 weeks of Parental LeaveLearning and Development budgetMonthly wellness benefitsAnnual company-sponsored offsiteFor employees working from Reality Defender's HQ in NYC, we offer the following benefits:Daily in-office lunch through UberEatsCommuter benefitsRemote FridaysHappy Hours and other local events