Product Marketing Manager

Our client, a leading provider of market intelligence for post-acute and value-based care, empowers organizations with advanced analytics and seamless CRM/EHR integrations. They are uniquely recognized by CMS as both a Qualified Entity and an Innovator, granting them elite access to extensive performance and referral data. With over 800 customers, including top post-acute providers and health systems, our client has demonstrated significant growth since 2016. They have been recognized as one of Modern Healthcare's "Best Places to Work" for consecutive years, also ranking among LinkedIn's Top 50 U.S. startups. Headquartered in Atlanta, GA, they also have remote hubs in Philadelphia and Nashville.

About the Role

The Product Marketing Manager is responsible for supporting product releases, driving adoption, and enabling our Go-To-Market team through impactful marketing campaigns, messaging, and content across all products. We are looking for someone who can help our customers understand just how easy our product is to use. In this role, you will combine traditional product marketing skills like messaging and competitive intelligence with creative customer marketing tactics to improve customer experience. This role is an important contributor to our overall customer retention goals. From day one, you will have the opportunity to make an impact!

Reports to: Director of Product

• Duration: 6-month contract
• Remote: Must reside in the East Coast or Southern States

Responsibilities

• Support product enablement sessions with organization, messaging, positioning, and the creation of relevant resources for the GTM team
• Develop a deep understanding of our customers, our products, the market, and our competitors for our products
• Create messaging and positioning that clearly demonstrates how our product solves our Ideal Customer Profiles’ problems
• Establish and report on success metrics for feature releases and customer marketing campaigns
• Connect with customers to create a library of content for internal and external use, such as case studies, success stories, and review quotes
• Write monthly release note customer communications (as needed)– translating technical feature/functionality into valuable content for customers
• Write quarterly release note communications for data releases
• Organize quarterly customer release and reveal webinars in partnership with the product managers and growth team
• Customer and prospect-facing slide creation highlighting product value
• Collaborate with the Growth marketing team on prospect-facing webinars, press releases, blogs, and website content

Qualifications

• BA/BS degree or equivalent work experienc

Required Skills

• Demonstrated progressive work experience in product marketing, marketing, and/or market research
• Healthcare experience, preferably in the post-acute, health systems, and/or health tech space
• Superior written communication skills, including a firm grasp of grammar and business writing
• Powerful analytical and problem-solving skills- you know how to combine qualitative and quantitative insights to tell a story and make data-driven recommendations
• Inquisitive nature—desire to dig in, make a difference, and always keep learning
• Proactive, can-do attitude with a bias towards action
• Ability to work cross-functionally with members of various departments as you work towards a common goal

Preferred Skills

Equal Opportunity Employer

Our client is an equal opportunity employer. All persons will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, handicap, veteran status, genetic information, or any other protected status as recognized by federal, state, or local laws.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Temporary

Job function

• Job function

  Product Management

• Industries

  Hospitals and Health Care

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