Product Marketing Manager - Lifecycle Growth Lead

Product Marketing Manager for Member LifestyleAs our Product Marketing Manager for Member Lifestyle, you'll design and own the full end-to-end member journey - from the very first interaction through long-term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionally compelling, and unmistakably premium.You'll partner closely with Product, Growth, and Design to create high-trust experiences that meaningfully improve activation, engagement, and retention.This is unique opportunity for someone truly customer obsessed to help build the first health lifestyle brand. You'll ensure every touchpoint is consistent, thoughtful, and velvety-smooth, setting the standard for the category.What You'll DoLifecycle and retentionOwn all email and lifecycle flows for new members, active members, and re-engagementTreat email as a long-term system that compounds over timeContinuously test, prune, and evolve flows based on cohort performanceConversion and clarityOwn core landing pages and high-intent sub-pagesPartner with Growth to experiment on positioning, structure, and messagingRuthlessly remove confusion and cognitive loadProduct and in-app messagingDefine how Superpower explains itself inside the productShape onboarding, education, nudges, and monetization momentsEnsure in-app messaging is clear, human, and benefit-ledCustomer voiceSynthesize member behavior, objections, and feedback into clear recommendationsAct as a translator between customer psychology and product decisionsWhat Good Looks LikeEmail as a compounding systemEvery member flow has a clear hypothesisPerformance is tracked by lifecycle stage, intent, and behaviorWeak emails are removed without sentimentalityWinning patterns are reused and scaledClear, differentiated messagingCan explain Superpower in one sentence, five sentences, or a full pageMessaging is benefit-led, not feature-ledUnderstands narrative sequencing across a journey, not just single screensTight cross-functional collaborationPart of the Growth team but can work directly with Product & designComfortable shipping imperfect v1s and polishing what proves itselfTaste and judgmentHas a strong bar for copy and UXCan say "this isn't good enough" and explain whyWho You AreHigh-velocity execution - work with urgency, and iterate rapidly to drive progressOwnership mentality - you take responsibility for outcomes and see initiatives through from idea to launchObsessive about details - you spot member friction before anyone else doesFascinated by customer psychology - you design for how people behaveBackground in marketing, UX, or design; PM experience is a plus but not requiredHigh IQ, even higher EQ - you read both systems and people with precisionA sharp communicator and storyteller whose copy elevates the entire productComfortable with ambiguity, cross-functional chaos, and building 0?1Bonus: founder or early-stage startup experienceAbout SuperpowerSuperpower is a new health system on a mission to extend and enhance human life.We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.Over the past 6 months, we have grown 10x whilst halving CAC.

Now we are gearing up for hyper growth.Company philosophiesWe are all here to genuinely do our life's best workInsanely high talent bar, never settling. A players onlyWe live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health firstWe aim to set the gold standard for team health culture on the planet — live the ethos!InvestorsForerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)8VC (leading health and bio investor)Evan Moore (Founder of Doordash; Partner at Khosla Ventures)Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder's Fund, regarded as one of the top angels in the world)Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)Arielle Zuckerberg (active angel, tech leader, relatively famous brother)Cameron & Tyler WinklevossSusa Ventures (tier 1 healthcare VC)Bond Capital (General Partner Jay Simons ' early-stage fund within Bond)Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)InfluencersShaan Puri (angel and podcast host of my first million)Brooke Monke (50 million followers across socials)Logan PaulSteve AokiJustin Mares (founder of Truemed)Giannis AntetokounmpoKylian MbappéWe're proud to be a global team and welcome talent from around the world.

We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we're committed to building a team of top-tier talent.