Join Our Team as a Product Marketing ManagerThis is a fixed hybrid role (onsite Tuesday, Wednesday, Thursday; remote Monday and Friday) in Maple Plain, MN.Ready to spark change and drive innovation? Step into the role of Product Marketing Manager and become the architect of how our most exciting offerings are seen and felt by customers. Here, you'll unleash your creativity to shape messaging and positioning for CNC and Sheet Metal products and the aerospace and defense markets, that not only enhance our customers' lives, but leave a lasting mark on the world. This is your chance to turn breakthrough ideas into real impact—let your strategy ignite the future!
This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order to develop marketing strategies that will continue to deliver double digit revenue growth for Protolabs' unique digital manufacturing service offering in the Americas.What you'll do:Work with rest of marketing and product management team to develop a marketing strategy for dedicated Protolabs' services, including identifying key target audiences, competitive landscape, growth objectives, strategies to find new customers and retain existing customers.Member of service line growth team to serve as marketing point to key marketing growth strategies.Act as a conduit between product management and marketing communications during product launches and go-to-market planning.Lead service messaging and value prop work that positions Protolabs' capabilities in a differentiated and market-leading way.Monitor and compare competitors' marketing strategies across multitude of channels, including digital (paid/organic/social) as well as traditional (tradeshows/events/PR) in order to ensure market/service leadership and differentiation across all of the key segments.Gain intimate customer persona knowledge and understanding of how Protolabs' unique value proposition applies across multiple use cases; Socialize this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.Collaborate with other marketing and product management members to develop innovative marketing campaigns in order to raise awareness for Protolabs' capabilities, generate demand, and ultimately drive revenue results.Use data analytics to assess health of service line and identify key growth opportunities.Partner with sales and rest of marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment.Understand and document customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.Accountable for partnering with sales, product management, and other cross-functional teams to ensure the attainment of upper funnel service-level metrics, such as leaders, uploaders and quotes.Participate in cross-functional demand planning process to ensure forecasting model accuracy and revenue attainment.Perform other related duties as assigned.What it takes:Bachelor's Degree in Business/Marketing, MBA preferred5+ years of product marketing experienceProficient in all Microsoft Office tools and Salesforce/CRMProven track record of developing effective marketing strategies and on-point messaging and positioning.B2B, B2C and/or e-Commerce experience highly desiredExperience with CNC, Sheet metal manufacturing or Aerospace and Defense industry is preferredKeen focus on customer-centric and data-driven approach to problem solvingExcellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third partiesHigh levels of curiosity and desire to learn moreInterest in manufacturing technologies, product design/development, and/or other similar engineering disciplinesWhat's in it for you?We offer a competitive salary and annual bonus opportunityIn addition, we offer amazing benefits including but not limited to:Health Insurance: Traditional OR High Deductible planFlexible Spending AccountsHealth Savings Account (including employer contributions)Dental and VisionBasic and Supplemental Life InsuranceShort-Term and Long-Term DisabilityPaid caregiver leaveYou will receive at least 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours401k with company match and immediate vestEmployee Stock Purchase Program at a 15% discounted rateMatching grants through Protolabs foundationAnd More!$95,000 - $126,600 a year Protolabs offers a competitive total rewards package, and compensation mix vary based on position, such as base wage, as well as other earnings including incentives and commissions. Actual pay offered will vary depending on multiple factors which may include, without limitation, job function, work experience, specialized skills, training, education, and certifications.Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status.
Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.Proto Labs, Inc. is an Equal Opportunity EmployerPhysical Demands:While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.Work Environment:Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions.
However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.