Product Marketing Manager

CareCloud, the leading provider of cloud-based healthcare IT solutions for medical groups, is seeking an exceptional Product Marketing Manager to join its growing marketing team. This person will be responsible for the positioning and go-to-market strategy for selected CareCloud solutions. The ideal candidate is a highly driven individual who is a strategic thinker, but also a \"roll up your sleeves\" doer who can develop and execute detailed project plans. The candidate should be adept at (and enjoy) managing multiple projects, driving cross-functional initiatives, and writing professional marketing content.

Requirements

For given solution(s):

• Define clear and differentiated product positioning and messaging


• Build and execute quarterly and annual go-to-market plans


• Develop impactful, well-written collateral and web content

More generally:

• Write compelling marketing content (e.g., white papers, case studies) and deliver value-added webinars for prospective clients


• Plan and drive new product launches in close collaboration with product management, sales, and other key stakeholders


• Conduct thorough market research to stay ahead of industry trends and contribute valuable insights to CareCloud's product roadmap planning


• Communicate key product enhancements and other relevant updates to CareCloud's client base


• Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support the success of key marketing projects and drive revenue growth


• Collaborate with and support sales team by delivering innovative sales tools, customer success stories, and sales training


• Integrate with key stakeholders across the company to spearhead and support high priority cross-functional initiatives

More generally:

• Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support the success of key marketing projects and drive revenue growth


• Collaborate with and support sales team by delivering innovative sales tools, customer success stories, and sales training


• Integrate with key stakeholders across the company to spearhead and support high priority cross-functional initiatives

Requirements

• Bachelor's Degree and MBA


• 5+ years marketing experience (2+ years in product marketing)


• Product launch experience required


• Healthcare experience a strong plus


• Can-do attitude and proactive approach to solving problems


• Excellent communication skills (written, verbal, presentation)


• Strong analytical and project management skills


• Desire and ability to collaborate effectively across offices and departments