Experienced marketers will find a full-time remote opportunity as a Product Marketing GTM Lead, responsible for developing and executing go-to-market strategies for complex hotel technology products, focusing on positioning, market validation, and sales enablement. Key responsibilities Define and refine ideal customer profiles (ICPs), messaging frameworks, and product positioning Build structured go-to-market plans for new product launches, ensuring alignment with sales and market needs Establish marketing analytics frameworks to track metrics and connect marketing efforts to business outcomes Required qualifications 7+ years of marketing experience with a focus on B2B SaaS, product marketing, or growth initiatives Proven track record of owning product launches or go-to-market strategies for complex technical products Strong understanding of product marketing fundamentals, including ICP, positioning, and market validation Experience with marketing metrics and commercial analysis, including CAC, conversion rates, and ROI Excellent English communication and copywriting skills for B2B audiences
Product Marketing GTM Lead in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.