Product Manager, Web

Product ManagerWag! Group Co. strives to be the number one platform to solve the service, product, and wellness needs of the modern U.S. pet household. Wag! pioneered on-demand dog walking in 2015 with the Wag! app, offering access to 5-star dog walking, sitting, and one-on-one training from a community of over 500,000 Pet Caregivers nationwide.

Additionally, Wag! Group Co. operates Petted, one of the nation's largest pet insurance comparison marketplaces; Dog Food Advisor, a leading pet food review platform; WoofWoofTV, reaching over 18 million followers with delightful pet content on social media; and maxbone, a digital platform for modern pet essentials, offering superfoods for dogs and stylish, functional products for today's pet owners.We're looking for a Product Manager to own the Wag! Services web experience end to end. Wag! is a mature two-sided marketplace run with a startup mentality. Our web surface touches both sides of it: the booking funnel where pet parents find caregivers and the onboarding funnel our caregivers apply in.

You will own the web roadmap and communicate the strategy and impact to leadership. Day to day, you draft tickets, approve designs, and run the experiments that tell us what to roll out. This is a hands-on role working directly with engineering, design, and analytics. This role is full-time and in-person 5x a week in our downtown Miami office. Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship.How You'll Make an ImpactBooking Funnel and ExperimentationOwn the pet parent web booking funnel from page landing through service completion for new and returning customersRun the web A/B testing program end to endFind and fix conversion leaks across landing pages, signup, and booking flowsGrowth SurfacesOwn our SEO and marketing pages: page structure, speed, internal linking, and click through ratePartner with Marketing on new landing pages and acquisition surface improvementsCaregiver Onboarding FunnelOwn the caregiver onboarding funnel from sign-up to approved applicationBalance dev resources between supply-side and demand-side workCore ResponsibilitiesMaintain a quarterly roadmap broken into weekly sprintsDraft PRDs and tickets with requirements and acceptance criteria for engineeringLeverage dashboards and reports to own daily and weekly performance reportingUse AI tools to draft initial designs and prototypes before looping in the designerCommunicate performance metrics to leadership including funnel conversion ratesMinimum Paw-lifications3+ years of product management experience on a consumer web productExperience owning a web booking or conversion funnelExperience running A/B tests end to end, including sizing, instrumentation, and ship/revert decisionsComfortable working with data, Excel, and basic BI tool proficiencyActively use AI and emerging tools to improve workflows and productivityComfortable managing multiple priorities in a fast-paced, ambiguous environmentStrong sense of ownership and eagerness to make an impact across teamsAbility to work in-person 5x a week in our downtown Miami officePurr-furred Paw-lificationsWorking proficiency in SQLExperience in a two-sided marketplaceExperience with a feature-flag or experimentation platform such as Split, LaunchDarkly, or OptimizelyFamiliarity with Snowflake, Mixpanel, or a comparable analytics stackSEO and landing page experience, particularly on a large content footprintSubscription or membership product experienceInterest in consumer marketplaces, two-sided platforms, or pet/consumer wellnessBenefits & Purrr-ksCompetitive Medical, Dental, and Vision InsuranceComplimentary parking on-site at our downtown Miami officeCatered breakfast and lunch dailyMonthly Wellness Stipend, and credits for both Wag! and maxboneLife Insurance and Short- and Long-term Disability with Guardian401(k) Retirement Plan with Empower and employer match as defined by plan11 company-paid holidays each yearFlexible (no set limit) discretionary paid time off in accordance with the vacation policy outlined in our handbook and subject to your manager's approvalEmployees are eligible for paid parental leave, up to 8 weeks for non-birthing parents and 14-16 weeks for birthing parentsWag!

Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law.Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship.We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.