Product Manager, Digital Marketing

Product Manager, Digital MarketingHeadquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.About The RoleThe Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering.

This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform. The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.What You Will DoPlatform Ownership & StrategyOwn the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagementEstablish scalable frameworks for journey orchestration, personalization, and automationDefine platform standards, guardrails, and best practices to ensure consistent executionEnsure alignment between platform capabilities and evolving business needsCross-Functional Leadership & AlignmentServe as the primary liaison between CRM and Loyalty teams and Platform EngineeringTranslate business objectives into clear product requirements and prioritized backlogsPartner with Solution Architecture to define aligned implementation approachesDrive alignment across technical and non-technical stakeholdersData & Platform IntegrityOwn the end-to-end data flow strategy across the Salesforce Marketing Cloud ecosystemEnsure data quality, segmentation logic, and personalization accuracyDefine integration requirements between SFMC and enterprise systemsEstablish governance standards for data usage, privacy, and complianceInnovation & Capability DevelopmentEvaluate and prioritize new platform capabilities, including AI-driven personalizationIdentify opportunities to improve marketing effectiveness through data and automationDrive continuous improvement to increase platform efficiency and scalabilityCampaign Operations & OptimizationOversee the campaign development lifecycle from strategy through execution and analysisImplement A/B testing frameworks and optimization strategiesEnsure deliverability best practices and maintain sender reputationWhat We Need From YouTechnical Expertise5+ years of hands-on Salesforce Marketing Cloud experienceAdvanced knowledge of email marketing best practices and complianceProficiency in SQL and AMPscriptExperience with APIs and enterprise data integrationsBusiness & Product SkillsProven experience translating business needs into scalable solutionsStrong understanding of customer lifecycle marketing and segmentationExperience with CRM systems, loyalty programs, and CDPsLeadership & CommunicationStrong cross-functional stakeholder management skillsAbility to communicate complex technical concepts to business audiencesExperience working in agile product and engineering environmentsPreferred Qualifications:Salesforce Marketing Cloud certificationsExperience with AI-driven marketing tools and advanced personalizationBackground in retail, e-commerce, or loyalty programsExperience supporting global platformsSuccess Metrics:Adoption and effectiveness of platform capabilitiesReliability and scalability of the marketing automation platformImprovements in marketing performance driven by platform enhancementsStakeholder satisfaction across business and technical teamsThe pay range for this role is $110,000-$150,000/yr USD.About SkechersSkechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories.

Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.Equal Employment OpportunitySkechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.Reasonable AccommodationApplicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.