Unknown Company

Principal Product Marketing Manager

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california, mo • Posted 2 weeks ago
Onsite Full Time Marketing & Media

  • Own positioning, messaging, and value propositions for Firefly
  • Partner with inbound PMM teams for outbound Firefly marketing strategy
  • Own marketing strategy for Firefly from awareness to retention
  • Develop and own post-launch optimization strategies informed by usage data
  • Contribute to the PMM perspective on Firefly's business performance
  • Collaborate with cross-functional teams for coherent messaging
  • Enable GTM and marketing teams to understand and amplify Firefly's value
  • Influence the roadmap using customer insight and market analysis

Requirements

  • 8+ years of experience in product marketing, marketing, or related field
  • Passion for new technologies, creative products, and the creative industry
  • End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization
  • Proven ability to develop compelling product positioning that translates technical capability into customer value
  • Experience launching AI or technically complex products
  • Strong product instincts with a meaningful engagement in roadmaps
  • Data-driven and insight-led, with genuine customer curiosity
  • Strong POV and exceptional communication and storytelling skills

Core Competencies

Demonstrates expertise in product marketing management, including positioning, messaging, and launch strategies for complex products. Leverages data-driven insights and customer feedback to optimize marketing strategies and enhance product value propositions.

Highest-signal resume keywords

  • Product Marketing Management
  • Positioning And Messaging
  • Post-Launch Optimization
  • Data-Driven Insights
  • AI Product Launch Experience

ATS Optimization Keywords

Hard Skills

  • Product Positioning
  • Marketing Strategy
  • Customer Insight AnalysisMarket Analysis
  • Post-Launch Optimization
  • Technical Product Understanding
  • Creative Industry Knowledge
  • End-To-End PMM Skills
  • Data Analysis
  • Customer Engagement

Soft Skills

  • Exceptional Communication
  • Storytelling Skills
  • Customer Curiosity
  • Collaboration
  • Strong Product Instincts

Industry Keywords

  • Creative Products
  • GTM Strategy
  • Cross-Functional Collaboration
  • Marketing Performance
  • Customer Value

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Principal Product Marketing Manager in california at Unknown Company

This position is listed as full time and onsite.

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