To support the launch of a new product line focused on financial incentives in healthcare, the remote Principal Product Manager will manage product architecture, compliance, and market strategies while collaborating with cross-functional teams to ensure successful outcomes and scalability. Key responsibilities Stand up the product by determining build, buy, or partner strategies and making key decisions on regulatory structure and financial models Design the incentive and compliance architecture, ensuring member rewards and reimbursement triggers align with regulations Build the go-to-market plan and market narrative, collaborating with Product Marketing and Commercial teams to effectively position the product Required qualifications 10+ years of product management experience, with significant time at a senior or principal level, preferably in healthcare, benefits, insurance, or fintech Proven track record of launching products from inception, managing partner dependencies, and navigating regulatory constraints Strong understanding of financial modeling and unit economics, with the ability to communicate complex financial concepts to diverse stakeholders Experience influencing cross-functional teams without formal authority, demonstrating leadership and collaboration skills Familiarity with AI tools and their application in product development and market analysis within a regulated environment