Principal Marketing Specialist – Aortic

Responsibilities

• Drive Implementation of Marketing Strategies and Initiatives in US
• Develop and execute US marketing plan for the Aortic business (Aortic portfolio of products)
• Lead and execute digital marketing strategies, both customer oriented and direct-to-patient to increase the therapy awareness
• Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan, strategic forecasts, segmentation, targeting, and ongoing sales performance metrics.
• Work in close relationship with Sales, Analytics, Training & Education (sales and physician), Global Marketing, Medical Science
• Manage the relationships with the key external stakeholders – providers, payers, clinical societies
• Lead product and services value proposition dissemination across the customer base
• Maintain a vigorous competitive intelligence presence and strategy to grow market share across the portfolio
• Constantly be the voice of the customer and identify customer’s product-related unmet needs identifying innovative ways to engage with them
• Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging
• Build robust business analytics related to all key product lines to inform sales forecasts and product planning
• Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiatives
• Cross-functional working with different internal stakeholders to drive team planning and promotional activities
• Work closely with the Global Marketing Team, US Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels.
• Support the Sales Team with field rides, case observations, and customer visits.
• This role will be in front of customers in the field often.
• Interface with several different business functions including, Sales, T&E department, Global Marketing, Integrated Marketing Communications, Medical Science, Analytics, Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.

Requirements

• Must have 7+ years of medical device marketing, or related customer-facing experience (e.g. sales, clinical, medical science, training & education)
• 5 years with an advanced degree
• Strong written and oral communication
• Bachelor’s degree in marketing or medical device related discipline (e.g. business, marketing, communications, biomedical engineering, biochemistry)
• Good understanding of the US healthcare system
• Experience with physician engagement activities and events
• Experience with digital product marketing campaigns
• Desired (Nice to have) MBA
• Understanding of aortic disease, therapies, and products
• Experience in US medical device therapy and market development
• Experience being in a cath lab or operating suite (even if just as observer)
• Proven strategic thinking and business acumen