Pricing Manager (RV)

Title: Carline Pricing Manager (RV Manager)

Salary: 70000 – 85000

Start Date: ASAP

Workstyle: 5 days on site

Location: London

Job Description

This is a fascinating role, part detective work, part strategy, and part corporate economist. My client is looking for a new RV Manager to bolster their sales as the UK automotive industry evolves. This is a strategic level role, requiring an in-depth understanding of the UK market, fleet and leasing practices and costs, used vehicle markets, and protecting long‑term brand value. This role is best suited for someone who regularly works with senior stakeholders, influences vehicle lifecycle decisions, fleet strategy and product positioning. A really exciting role at a very influential level, at a turning point in the UK car industry.

RV Strategy & Forecasting

• Own and develop the UK RV strategy across the vehicle portfolio, establishing and maintaining RV forecasts and targets across different vehicle lifecycles, terms and mileages.
• Monitor RV performance, identify risks and opportunities, and implement actions to protect vehicle and brand value.
• Develop forecasting models, reporting and market insights to support commercial decision-making.

Product, Pricing & Lifecycle Management

• Provide RV assessments and recommendations for new vehicle programmes, model launches, product changes, pricing, specification and positioning decisions.
• Evaluate the impact of pricing actions, fleet volumes, rental exposure, channel mix and lifecycle strategies on RVs.

Market Analysis & Stakeholder Management

• Analyse UK automotive market trends, competitor performance, used vehicle pricing, depreciation trends and future market developments.
• Build and maintain relationships with leasing companies, finance providers, valuation agencies and industry data partners.
• Lead RV presentations, product briefings and evidence-based business cases to support competitive market positioning.

Fleet, Leasing & Used Vehicle Performance

• Partner with Fleet, Leasing, Finance, Commercial, Used Car and Remarketing teams to provide RV input, improving whole‑life cost competitiveness and commercial performance.
• Monitor used vehicle performance against forecasts, identify value trends and recommend corrective actions.

Key Requirements

• 7+ years’ experience in automotive residual values, pricing, leasing, fleet, vehicle finance, used vehicles or remarketing. PARTICULARLY in regards to EVs.
• Strong expertise in residual value forecasting, depreciation modelling and whole‑life cost analysis.
• Deep understanding of the UK fleet, leasing, used vehicle and EV markets.
• Ability to assess the impact of pricing, specification, fleet strategy and channel mix on future vehicle values.
• Strong analytical capability, including advanced Excel and automotive market intelligence tools.
• Experience using market data and valuation insights to drive commercial decision‑making.
• Degree-level qualification preferred.

Degree-level education in Business, Economics, Finance, Automotive, Data Analytics or a related discipline is preferred.