PR Manager, Performance - Global HOKA Brand Communications

PR Manager, Performance - Global HOKA Brand CommunicationsAt Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.Location: Remote - NYC or LA Preferred. Must be able to work PST hours.Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, WashingtonThe RoleAs PR Manager, Performance for Global HOKA Brand Communications, you'll lead the development and execution of global public relations strategies for performance product launches and brand campaigns.

You'll drive integrated PR strategies, messaging frameworks, and communications plans, collaborating with cross-functional teams to maximize global brand awareness and engagement. Your work will shape the narrative for HOKA's performance products, elevate the brand's presence, and ensure consistent storytelling across markets.We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are.

We believe that when we bring our different perspectives to work, we are truly Better Together.Your ImpactCreate integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiativesLead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teamsIdentify media opportunities, partnerships, and activations that drive global brand awareness and engagementLead PR strategy and execution for global events, races, product launches, and media experiencesCoordinate media attendance, spokesperson preparation, and onsite communications supportPartner with regional teams to ensure consistent execution and maximize earned media opportunitiesOversee proactive media outreach, interview coordination, and press responses across global marketsManage HOKA's global PR agency network, including strategic direction, campaign execution, and performanceCultivate and maintain relationships with key performance, lifestyle, fitness, and trade mediaTrack global PR KPIs including media coverage, impressions, share of voice, and placement qualityPrepare executive reporting and campaign recaps with actionable insightsManage PR budget forecasting, accruals, reconciliation, and vendor coordination with FinanceManage and mentor direct report(s), providing coaching, feedback, and professional developmentServe as the primary communications partner across internal stakeholders and regional teamsEstablish priorities, workflows, and best practices to ensure successful global campaign executionWho You AreBachelor's Degree or above7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope; agency or in-house experience welcomedA strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals, with international media experience a plusProven ability to develop and execute integrated global PR campaigns from strategy through measurementExceptional writing and editing skills, with fluency in brand voice and editorial instincts that cut through across marketsExperience managing global agency networks and cross-functional stakeholders in a fast-paced environmentData-driven mindset: comfort translating KPIs and insights into actionable global communications strategyPassion for the running and active lifestyle space — you understand the culture, the community, and what moves people around the worldStrong organizational skills and the ability to manage multiple workstreams across time zones and regions without losing attention to detailBudget management experience and comfort with financial forecasting and reconciliation across marketsWillingness to travel internationally for events, activations, and racesDemonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connectionWhat We'll Give You -Competitive Pay and BonusesFinancial Planning and WellbeingTime Away from WorkExtras, Discounts and PerksGrowth and DevelopmentHealth and Wellness$96,600.00 - $130,400.00The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:Goleta, California (Remote)Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.

We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.