PR & Communications ManagerCasper is looking for a PR & Communications Manager to lead external communications and media relations, building brand awareness, protecting brand reputation, and supporting key business priorities. This role is responsible for developing press strategies, managing media outreach, crafting messaging, and executing proactive and reactive PR initiatives. The ideal candidate is a strong storyteller, strategic thinker, and relationship builder who can translate business objectives into compelling narratives.Casper believes everyone should sleep better.
That's why we obsess over designing sleep products that actually make a difference—from the littlest dreamers and beyond. Including mattresses, pillows, and bedding, our entire collection is dreamed up and engineered in-house by our product and design teams. Sleepers can shop online, visit one of our 40+ retail locations across the United States, or find us through a growing network of trusted retail partners.This is a hybrid role, requiring that you work 4 days per week from our Richmond, VA office.When you're not catching zzz's, this is what you'll do...Work cross-functionally to bring company initiatives to life by drafting, editing and pitching press material, including press releases, interview backgrounders, fact sheets, bios, and moreIdentify and action on emerging PR opportunities, including areas such as executive thought leadership, product placement, and influencers, to generate positive coverage of the Casper brand, products, and teamCollaborate with CX, social, and retail teams to craft customer communications; handle community management and engage with customers across social media channels such as Reddit, Instagram, Facebook, TikTok, and othersFully manage speaking engagements for executives, from securing talks to handling media trainingOversee continued development of a comprehensive PR library and database of resources (press page, fact sheets, etc.)Manage day-to-day press inquiries and product requests; oversee product orders and manage PR budget on behalf of the teamManage all company, executive, and product award applicationsManage crisis communications if/and when necessaryMeasure the impact of press and customer engagements and communicate effectively with the broader team and managementOur dream candidate is/has...5+ years of relevant PR/Communications experience, mix of agency and in-house experience preferred (experience managing agencies a plus)Excellent writing skills, ability to write and edit communications materials for a wide range of audiencesExperience using Meltwater AI and Project Management Systems (Asana preferred)Proactive approach to work, you like to solve problems and don't wait for someone to give you the answerExtremely organized and detail-oriented!
Can manage multiple things at once and are structured about your workExcellent communication and interpersonal skillsPublic company experience preferredExperience in a "build", high growth/great change environment; fast-paced; shifting priorities; hands-on keyboardCustomer-focused and customer service mindsetExperience managing CSR programs and business pressProfessional, warm, thoughtful, engagingStrong content design/organization, project management & planning - decks, scripts, outlines, and the likeDemonstrated skill at tailoring content for unique audiencesA collaborative nature, aptitude for bringing people together, a strong work ethicHigh energy, positive and optimistic; by nature, a "why don't we…." personStrong eye for detail and quality controlGreat listenerMust be able and willing to travel regularly as part of the roleTargeted Annual Base Salary Range: $100,000-120,000 USDCasper's compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and/or years of service.We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, and other perks including:Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)...Paid Time Off. We believe in the power of rest so take the time you need to recharge.Employee Discount to use on whatever you like (with a few exceptions) and product discounts for friends and family!… and more!If you dream about this stuff this job is probably right for you.
We look forward to learning more about you!As part of our hiring process, employment offers are contingent on the successful completion of a background check and drug screening, where permitted by law.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.