As the founding PR & Communications Director, this full-time remote position will manage and develop the earned media strategy, build media relationships, and craft compelling narratives to enhance brand awareness for ShopMy. Key responsibilities Build and lead the earned media strategy targeting relevant audiences and channels Identify and develop stories, spokespeople, and media opportunities across various platforms Manage media relations and develop thought leadership strategies for executives Required qualifications 8-10+ years of experience in communications, focusing on earned media Strong relationships in business, trade, creator, technology, or consumer media Exceptional writing skills across various formats including pitches and social content Experience in technology, fashion, beauty, retail, or the creator economy Ability to set strategic direction while being hands-on with execution