Unknown Company

Personalization Strategy Lead - MCP & Journeys

worcester, ma • Posted 1 weeks ago
Onsite Full Time Product & Brand Marketing

IDEXX is seeking a Marketing Personalization Strategy Manager to lead personalization and journey strategy using MCP and Data360. You will define personalized campaigns, customer journeys, use cases, and success metrics, collaborating with channel owners, strategists, and the Marketing Cloud Platform Manager to drive measurable business impact.

You will own the 'what' and 'why' of MCP usage across touchpoints, partner with web, email, and mobile teams, prioritize use cases by value, and build

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Personalization Strategy Lead - MCP & Journeys in worcester at Unknown Company

This position is listed as full time and onsite.

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