We are looking for a Performance Marketer who can generate high-quality leads and drive customer acquisition for our high-ticket mentorship program .
The ideal candidate should have hands-on experience in Facebook/Instagram Ads and Google Ads , with a strong understanding of lead-generation funnels, conversion tracking, campaign optimization, and scaling.
This is a performance-driven role for someone who understands that successful marketing is not just about generating leads, but generating qualified leads that convert into sales .
Role & responsibilities
- Focus: High-Ticket Lead Generation & Paid Acquisition
- Plan, launch, manage, and optimize Facebook & Instagram (Meta) Ads campaigns.
- Manage and optimize Google Ads campaigns for lead generation.
- Generate high-quality, sales-ready leads for our mentorship program.
- Build and optimize lead-generation funnels, landing pages, forms, and conversion journeys.
- Set up and monitor conversion tracking, pixels, events, UTMs, and analytics .
- Analyze campaign data, CPL, lead quality, conversion rates, CAC, and ROAS.
- Continuously test audiences, creatives, ad copies, offers, and landing pages .
- Identify winning campaigns and scale them while maintaining lead quality and profitability.
- Work closely with the sales/admissions team to understand lead quality and improve conversion rates.
- Monitor the complete funnel from ad click lead qualified lead sales call enrollment .
- Prepare regular performance reports and provide actionable insights.
- Stay updated with changes in Meta Ads, Google Ads, tracking, and performance marketing trends.
Preferred candidate profile
- 2+ years of hands-on experience in performance marketing and lead generation.
- Proven experience generating leads through Meta Ads and Google Ads .
- Experience with high-ticket lead generation and sales funnels.
- Strong understanding of campaign optimization and scaling.
- Experience with conversion tracking and analytics .
- Data-driven mindset with the ability to analyze campaign performance and make decisions based on numbers.
- Experience working with sales teams to improve lead-to-sale conversion.
Ideal Candidate
- We are looking for someone who is numbers-driven, proactive, experimental, and focused on results .
- Comfortable managing ad budgets, testing new strategies, identifying what works, and scaling profitable campaigns.
Note: If you have successfully generated and converted high-ticket leads and know how to turn paid traffic into revenue, we would love to hear from you.
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